In a post-Github world there are more open source projects than ever. Freely viewable code is everywhere, and programmers looking for jobs are increasingly encouraged to have cool personal projects available for potential employers to peruse. The idea is that what you do is more important than what you say.
Just a few days ago, we made some big changes to our flagship product CoSchedule. We decreased our prices. In an economy of ever-increasing prices this may sound crazy, but really, it made perfect sense. It’s all about a focus on value.
My co-founder and I recently set a big hairy audacious goal. We decided to grow our new startup CoSchedule to 10,000 paying customers. To do this, we needed to focus on growth–more visitors, more signups, and certainly more paid conversions. We needed to do a little hacking.
In recent weeks I’ve been working on a large personal project, and I’m quickly learning the importance of maintaining focus on the problem at hand. Every project attempts to solve a nuanced problem but requires familiar modules to accomplish the goal: hosting, user login, authentication, file uploads, and the list goes on. These requirements often take significant resources and time away from the central problem you are trying to solve. They are giant distractions, and it’s likely that somebody has already solved the problem for you.
When I was a kid, I always wanted to be an astronaut. When my family chose Florida as the destination for a family vacation, it wasn’t Disney World or MGM Studios that caught my fascination; it was the Kennedy Space Center. Kids dream big because it doesn’t occur to them to do otherwise. How about you? Do you have any audacious goals?
The Todaymade team takes part in the Web Builders Meetup each month, and there is often discussion on what a great Meetup should be like. Is a great Meetup about the number of people who come? How it’s organized?
Meetups that aren’t great don’t last long and don’t retain people dedicated to excellence. It’s important to know how to build a great Meetup.
Our team has grown over the past three years. We’re in it for the long haul.
Todaymade turned three this week. Not bad, right? More than 40% of businesses fail before they reach three years of age, but not this one; it’s business as usual around here. We’re not taking a lot of time to celebrate, though, because we have lots of work to do.
But it has me thinking: what are some of the steps that businesses need to take to make it? It is certainly our goal to turn this startup into a lasting company. What about yours?
Here are a few things that I believe we’ve done right, things that can set a business up for the long haul.