Situational awareness is a lost skill in an age where nearly everyone has earbuds or headphones on. We stare at mobile phones while we walk, work, and eat.
Situational awareness–knowing what is happening around you right now–is not a natural state for a modern society unaccustomed to the dangers of the wild. We don’t have to worry if a bear is nearby or an enemy is stalking us. We just have to passively cross the road when the traffic lights tell us it is safe.
When you’re a programmer, your skills are often confined to your workplace or home office. But some of my favorite programming moments have come when my abilities seemed the least relevant to the situation.
Take two weeks ago, for example, when a couple of my friends got together to play video games on a Wednesday night.
It’s no secret that we like to tout the “do what you love, love what you do” mantra here at Todaymade. It is part of our DNA, and it hangs in our front window display. In fact, if you pull apart our employee handbook you can see the mantra for yourself listed under our core values.
1. Do what you love. Love what you do. When we do something that we love, we will always be great at what we do. But, love is a choice. Doing what we love is part job, and part attitude.
As you might assume, this is offensive to some people (isn’t everything?). Over the years, I have never been directly attacked for the mantra, but I see the occasional article like the one quoted above by Miya Tokumitsu. They say DWYL doesn’t work. They say that it is narcissistic. They say that it can’t be done.
The surprising thing is, Todaymade is made of real people.
It’s not as if you didn’t know that, but if you’re like me, you often forget you’re dealing with real people when you’re online. They’re just faceless brands, maybe, because the usual cues (expressions, micro-reactions) that tell us we’re talking to actual people aren’t there.
What does this mean for real people connecting to brands, and vice versa?
There are four aspects to keepin’ it real, as a brand, online. Because brands are boring. People aren’t. Continue reading…
Sometimes while surfing the web I run across a page I want to manipulate or parse.
jQuery + your browser’s developer tools makes it really easy to manipulate pages on the fly. More often than not jQuery is already included on a page and we’re set. But what if you’re at the ancient Space Jam website and jQuery isn’t available?
To my amazement, it’s been nearly a year since I first started as a developer at Todaymade. Actually, at the time of this writing, it’s been a bit over ten months, but it’s a topic that has been on my mind a lot lately. What have I learned? How have I changed since I started?
I once read a book by author Jim Kukral titled Attention: This Book Will Make You Money. It was a fine book, but more than anything, it got my attention. I ended up interviewing Jim for our blog, and I am sure that I wasn’t the only one who’s attention he received. It was a compelling title. It worked.
Scott Ginsberg got my attention by wearing a name tag every day. Yes, every day.
Scott Stratten, more commonly known as @unmarketing, is famous because of Twitter. Partially because he got there before most of use, and partially because he kept saying crazy interesting things. He commanded our attention, and it worked.
These are three regular guys that figured out how to get our attention. Three guys that now have more attention–more currency–than we do. Attention is your currency.
There have been so many sensationalist headlines about how everybody needs to know how to code that it’s hard to take seriously. After all, if you’re not a programmer by trade why should you give a flip about code?