So You Think You’re A Legitimate Online Writer

Bill Shakespeare

Prove to me that you’re a writer.

Were you thinking of being a guest blogger? A freelance author? Joining a team blog? You need to prove that you can do it, because talk is cheap. The best proof is the actual product: your writing. And the best way to showcase that writing is to take control of your online author persona.

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So You Think You’re A Legitimate Online Writer

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Bill Shakespeare

The Luke Skywalker Guide to Quickly Becoming an Expert

Quickly become an expert

At some point or another, it will happen to you.

You will be thrust into some type of situation where you will have to quickly learn how to be an expert at something you currently know little to nothing about. This can either be a source of sweat, tears, and gnashing of teeth, or it will cause you to thrive and even redefine how you think about yourself.

Of course, there are many great characters throughout history and literature who were forced into these types of situations, but why not learn directly from the well-known story of one of our most beloved saber-wielding star fighter pilots, Luke Skywalker?

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The Luke Skywalker Guide to Quickly Becoming an Expert

How To
Quickly become an expert

Get More Blog Readers By Using Peer Review

Peer Review

Every art school student is very familiar with the the reality of peer critique. Each project comes with an opportunity to hang your work on the wall and learn what your fellow students think. As an art student, walking away from one of these critiques in tears is considered a right of passage. This isn’t always the case for a blogger.

As a blogger, peer critique is a foreign concept. We are used to writing, editing, and publishing very quickly. But what if we made peer critique a part of our normal blogging routine?

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Get More Blog Readers By Using Peer Review

Blogging
Peer Review

Click To Tweet WordPress Plugin

click to tweet plugin for wordpress

Create beautiful Click To Tweet boxes in your blog posts.

Today we are proud to release a brand new Click To Tweet plugin for WordPress!

You may have seen this plugin before as a regular feature on our own blog posts. Now, we are pumped to be releasing it for all of the world to use. The concept is pretty simple – create beautiful Click To Tweet boxes anywhere in your blog post.

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Click To Tweet WordPress Plugin

News Social Media
click to tweet plugin for wordpress

Be A Guest Blogger That Gets Invited Back

Guest Post Blog

Congratulations! You’ve been invited to write as a guest author on someone else’s blog. But easy there, tiger! Before you start typing up that perfect guest post, there are a few things you will certainly want to learn first.

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Be A Guest Blogger That Gets Invited Back

Blogging
Guest Post Blog

The Real History Of Content Marketing

Have you ever heard of the The Furrow?

It is a customer magazine that has been published by the John Deere corporation since 1895. It is now available in more than 40 countries and in 12 different languages, and is widely considered one of the earliest examples of content marketing. The truth is, though, that that magazine was not alone when it came to content marketing.

The Furrow, John Deere Magazine, History of Content Marketing

One of the earliest examples of content marketing is The Furrow. Here is an issue from 1959.

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The Real History Of Content Marketing

Marketing
john deere the furrow on ipad, content marketing history

When Mom Is The Only One Reading Your Blog

Mother's Day Audience

Hopefully, this Mother’s Day will be a celebration of mom because she’s a great parent, and not because she’s your only blog reader. While it’s great if your mom loves what you’re writing, here’s hoping she’s not your only reader. And if she seems to be?

Why is it that only mom is a loyal reader? Where are the rest of the readers?

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When Mom Is The Only One Reading Your Blog

Blogging
Mother's Day Audience

Out-Blog Your Competition By Developing A Spirit Of Learning

Always Be Reading

For a blogger, defining the competition isn’t always an easy thing to do. At first glance, it would seem we’re competing against other bloggers. More often than not, that isn’t the case. That would be far too simple. Our real competition is all of the other things that our readers could be doing. Playing games on their iPhone, watching television, or heck, even sleeping.

How do we outshine such a massive field of competition? One of the most reliable methods is to develop a sprit of learning.

Yes, learning. A spirit of learning is one of the most important tools that a blogger needs for success, and it comes in two very different froms.

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Out-Blog Your Competition By Developing A Spirit Of Learning

Blogging
Always Be Reading

You Must Master These 4 Blogging Methods

Blogging Isn't About Luck

You can’t rely on luck to get your blog posts read.

We’ve talked about having a good mix on your blog, and how you should create a regular blog schedule that takes into account different types of content. This time, we’re not talking about types of content, but the way in which you write the actual post.

There are four methods of approach for any topic or content piece, and understanding how best to use these four methods can make or break your blogging (and guest blogging) career. Readers will read your blogs based on your ability to use these four methods, not on luck.

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You Must Master These 4 Blogging Methods

Blogging
Blogging Isn't About Luck

Using Emotional Triggers For Buying And Selling

door-salesman

It’s spring. The weather is warming up, people are out and about, and that can only mean one thing for homeowners in a quiet neighborhood – door-to-door salesmen.

This weekend, I was approached by the second salesman making a quick pitch for a home security system. As an entrepreneur I can respect the hustle of door to door sales, but in reality, it feels like the worst version of the cold call. It appears to miss the boat on so many levels, so why is it that it can actually work?

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Using Emotional Triggers For Buying And Selling

Marketing
door-salesman