Author Archive

Garrett Moon

Officially, Garrett is a founder and designer, but if you put him in front of a conference room whiteboard, you will quickly know him as our creative leader. Garrett's work is known for simplicity, clarity, and a firm commitment to function. He's a business leader and entrepreneur at heart. Best of all, as a leader, he regularly displays the courage to choose what is best over what is merely good. Garrett pours his passion into everything he does, and demands a lot. He's awake every morning long before the sun rises, because that is what it takes to go to bed each night proud of what he made, knowing he's done his part to leave the world a little bit better place.


No, Doing What You Love Doesn’t Make You A Narcissist

The problem with DWYL, however, is that it leads not to salvation but to the devaluation of actual work—and more importantly, the dehumanization of the vast majority of laborers. - Miya Tokumitsu, Slate.comClick To Tweet

It’s no secret that we like to tout the “do what you love, love what you do” mantra here at Todaymade. It is part of our DNA, and it hangs in our front window display. In fact, if you pull apart our employee handbook you can see the mantra for yourself listed under our core values.

1. Do what you love. Love what you do. When we do something that we love, we will always be great at what we do. But, love is a choice. Doing what we love is part job, and part attitude.

As you might assume, this is offensive to some people (isn’t everything?). Over the years, I have never been directly attacked for the mantra, but I see the occasional article like the one quoted above by Miya Tokumitsu.  They say DWYL doesn’t work. They say that it is narcissistic. They say that it can’t be done.

I have some thoughts on that…

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No, Doing What You Love Doesn’t Make You A Narcissist

do what you love sign

Attention Is Your Currency

In 1981, cognitive scientist and economist Herbert Simon observed that we live in an information age, and the information consumes attention – in other words, attention is a precious commodity, and its value grows as we're flooded with more and more information. - Lean Analytics (Alistair Croll, Benjamin Yoskovitz)Click To Tweet

I once read a book by author Jim Kukral titled Attention: This Book Will Make You Money. It was a fine book, but more than anything, it got my attention. I ended up interviewing Jim for our blog, and I am sure that I wasn’t the only one who’s attention he received. It was a compelling title. It worked.

Scott Ginsberg got my attention by wearing a name tag every day. Yes, every day.

Scott Stratten, more commonly known as @unmarketing, is famous because of Twitter. Partially because he got there before most of use, and partially because he kept saying crazy interesting things. He commanded our attention, and it worked.

These are three regular guys that figured out how to get our attention. Three guys that now have more attention–more currency–than we do. Attention is your currency.

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Attention Is Your Currency

attention is your currency

Why You May Not Want To Reduce Friction In Your Product

As we build CoSchedule each day, we are constantly looking for ways to reduce friction. This basically means that we are looking to reduce the barriers between our users and signing up for the app, getting started, or completing a specific task.

We want to make it as easy as possible to use CoSchedule. It makes good sense, but there are two completely different ways to approach friction that are both valid. Reduction may not always be necessary.

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Why You May Not Want To Reduce Friction In Your Product

amazon 1 click button

If You Want To Sell, Focus On Value Instead Of Sales

Just a few days ago, we made some big changes to our flagship product CoScheduleWe decreased our prices. In an economy of ever-increasing prices this may sound crazy, but really, it made perfect sense. It’s all about a focus on value.

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If You Want To Sell, Focus On Value Instead Of Sales

sales

Setting Goals Is A Lot Like Human Spaceflight

When I was a kid, I always wanted to be an astronaut. When my family chose Florida as the destination for a family vacation, it wasn’t Disney World or MGM Studios that caught my fascination; it was the Kennedy Space Center. Kids dream big because it doesn’t occur to them to do otherwise. How about you? Do you have any audacious goals?

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Setting Goals Is A Lot Like Human Spaceflight

nasa mission timeline

Three Tips On Building For The Long Haul

todaymade team

Our team has grown over the past three years. We’re in it for the long haul.

Todaymade turned three this week. Not bad, right? More than 40% of businesses fail before they reach three years of age, but not this one; it’s business as usual around here. We’re not taking a lot of time to celebrate, though, because we have lots of work to do.

But it has me thinking: what are some of the steps that businesses need to take to make it? It is certainly our goal to turn this startup into a lasting company. What about yours?

Here are a few things that I believe we’ve done right, things that can set a business up for the long haul.

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Three Tips On Building For The Long Haul

todaymade team

How To Convince Someone To Buy Without Selling

The launch of CoSchedule has ushered in many changes here at Todaymade, including a newly found focus on sales. After being in business for several years, a focus on sales is not particularly new, but with a new product in the pipeline we have started to think about them differently.

How can you convince someone to buy what you are selling? How can we convince someone to buy CoSchedule?

With marketing, advertising, and sales we are really trying to accomplish the same thing – sell more stuff. Much of the time, we try to make it sound like magic or science. But here’s the thing – you can’t trick someone into buying your product.

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How To Convince Someone To Buy Without Selling

door-salesman

Three Ways To Improve Team Productivity

Not long ago, the team was in the conference room brainstorming ways to increase our productivity. We had recently acquired a massive pile of work to do, and were contemplating the launch of our content marketing editorial calendarCoSchedule.

From that situation came the question: how can you make a busy team more productive? There are three options.

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Three Ways To Improve Team Productivity

clock

Why Your Client Should Only Be 90% Satisfied

“Your satisfaction is 100% guaranteed!”

That’s not a bad line when you’re selling a tangible item like a car or a grapefruit, but what about your design? Or, frankly, any professional service? Client satisfaction isn’t what you think it is.

When it comes to professional services, the customer isn’t always right.

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Why Your Client Should Only Be 90% Satisfied

You want happy customers, but do they have to be 100% happy?

Todaymade Is A Content Company

In 2013, Todaymade changed. A lot. There are the surface changes that you see. We’ve hired, we’ve expanded, and we’re launching new things. Business is good, but none of that is what I mean when I say that we have changed.

New Todaymade website

New Todaymade mission = New Todaymade website

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Todaymade Is A Content Company

New Todaymade website