Think big. Be different.

Be Better at Marketing, weekly briefing for April 2nd, 2011

By Garrett Moon on April 2, 2011 in News.

It has been awhile since we did a week in review post and I think it is high-time we get back into the habit. Here, are some of the subjects we covered this week on the blog.


For most of us, we started the week off with a list things that we needed to get done. How did you do on yours? On Monday, we talked about the power of lists and their most important contribution to business – productivity.

Read: The beginning, end, and hidden power of the to do list.


We were serious on Monday, and footloose and fancy free on Tuesday. Err.. something like that. No matter what, on Tuesday, we took a tongue-in-cheek look at social media by comparing it to the five stages of grief.

Read: The Five Stages of Social Media Grief


On Wednesday, we continued our series The Complete How To Guide for Twitter Marketing, by answering one of the most common questions out there. How often should I Tweet?

Read: How often should I Tweet?


There are endless stats and analytics options out there for Twitter and other online properties, but which ones really matter? Klout has been emerging over the last year as a leader, and it’s main strength is that it doesn’t just measure stats, but calculates influence. So, question is, how influential are you?

Read: Gaining Klout: A Twitter Metric that Matters


And then there was Friday April 1st, the one day of the year when you can’t trust anything you read online. We made it easy on you with a list of the seven best online April fools jokes for 2011. Enjoy a good laugh, and don’t believe everything you read.

Read: The Top 7 April Fools Jokes of 2011

Coming Up

It was a great week, but there is even more to come. Next week we will be continuing our current series on Twitter and adding a few new topics to the mix. We will also be recording two podcasts that will be released in the coming weeks. We have some exciting new things coming in this area, so look forward to an announcement next week.