This fall, we’ve been happy to work with the Minot Convention & Visitors Bureau on an exciting new effort to turn the magic city into a Foursquare city!
As many of you know, Foursquare is a social networking application that allows users to check-in to various locations around town using their smartphones. Shop and business owners are allowed to create specials and incentives that make Foursquare a fun way to explore and save all across the country.
The Minot CVB embraced Foursquare as a growing force in social media, and saw the potential that it held for businesses and the economy of Minot.
Oh, and it certainly didn’t hurt that Foursquare was fun to use, and easy to share with friends!
Our work for the CVB included a full business registration kit, training materials for businesses and individuals, in-store materials that included a poster, window cling, and info cards, and a Foursquare integrated website located at Minot.me.
Focused On Training
A big part of our job has simply been equipping the CVB staff with the information they need to help the businesses in Minot get moving with Foursquare. As with any effort like this, training and awareness are two very important components.
The Minot.me website contains a full set of instructions for both individual users and businesses looking to do more with Foursquare. They can explore specials and other Minot locations, or sign their business up for the free check-in kit.
Our effort to make Minot a Foursquare city is an excellent example of how social media can be used to create analog connections and bring people together throughout the community. The city of Minot, as a whole, will be strengthened through this type of sharing. Everyone is in it together!
Word of Mouth Outreach
For the CVB as the primary tourism arm of Minot, their job is outreach – to share the magic of Minot with the world. It only makes sense then that they would embrace social media in such a significant way. The CVB knows that they can generate buzz and word of mouth marketing by encouraging and supporting online activity throughout the city.
Social media is the best word of mouth marketing tool ever created. Every single time a user checks into a Minot business, the city of Minot will be shared with others around the world.
Minot.me is a true example of what can happen when digital and analog come together. It is just more proof that social media, and mobile browsing are not fads – but a new way of life and business. Especially in the magic city!
So, check-in to Minot, and enjoy everything that the magic city has to offer.