Do you think about your content in blobs, or in chunks?
We’ve started a subtle series here on the this blog about something called adaptive content. Adaptive content has a relatively simple goal: put great content in as many places as possible. In part, this is a definition for the future of content creation tools. In reality, it is also a workflow mentality that all content creators must adopt.

TV Guide created chunks, and they are glad they did.
To start, we content creators need to start thinking about our content in ways that go beyond the typical article or blog post. We need to think about where it is going, and where it will be used in the future. The premise is simple. Ten years ago could you have imagined how content would be consumed today. On smartphones? From tablets? Through a 140 character tweet?
At this point, we have no idea where, when, or how our content will appear in another decade. The publishing tools, readers and devices will all change. The big question is, how should responsible content creators prepare? How do we keep it from taking us by surprise?
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