Content marketing is the new strategy for SEO, and for building a trust relationship with your audience. While a blog can be foundational for any marketing plan, they aren’t for everyone. The good news for non-bloggers is that content marketing is still possible. We have 10 great ways that prove it.
Not only are these 10 excellent ways to participate in content marketing without a blog, they can also be used as a supplement if you have an already booming blogging schedule.
Create an “Ultimate Guide”
The world of online content is overwhelming, and your audience will reward you for finding and organizing that content in a useful manner. Ultimate guides are single web pages that organzine a series of links and resources around a single subject. A great example can be see at Steve Blanks ultimate page for entrepreneurs. As the curator of an ultimate guide, your job is to provide value to your audience by finding and curating the best resources available online. KISSmetrics, and MailChimp have also done a great job assembling these ultimate guides.
Aggregate “Value” for Your Audience
What is it that your audience needs that most? News, helpful information, or how-to content are easy to come by, but what about some of the other things that they value? Job listings, or important upcoming events surrounding a certain industry can be aggregated using a single Twitter feed or Facebook page. Your audience will value your effort in collecting and organizing content that matters to them. This one is very easy, but you will have to stay at it in order to build a reputation of trust.
Make An Infographic With Found Data
Infographics are growing in their popularity because they are easy to enjoy and share. The highly visual nature of social networks like Pinterest have made them additionally appealing. The good news is that data is public, and while much of it on its own may not be very interesting, if you take the time to pull related data together you can develop something that will impress and excite your audience. Spend some time on Wikipedia doing your research, and compile a unique infographic that will appeal to you customers.
Create A Pinterest Board
Pinterest has been around for a few months now, which means that there is already a pin board for everything. A client of ours was recently surprised to see that a Pinterest board even existed for their industry. Pinterest boards offer yet another opportunity to curate found content around a key subject. With Pinterest, however, the content is highly visual and very engaging. Some industries may fare better that others with this method, but thinking outside the box is worth your time.
Share Your Original Data
You remember that data is free, right? Maybe it is time to release some of your own. Blogger and publisher Michael Hyatt is know for his yearly survey of blog readers. Each year he conducts a survey and shares the results with the world. What if you were able to survey your audience on a topic related to your industry? How could this data be added to the content marketing mix?
Give Away The Slides
A hidden social gem that many of us miss is SlideShare.net. It allows you to upload your slides from any presentation into a simple online viewer. The viewer can then be embeded on your website or included with additional elements of content (for example a Squidoo page). The crazy thing is that many of us have dozens of these slide decks lying around. Dust them off, and share your content with the world.
Conduct An Interview
Sit down with a local or regional industry expert for a quick interview. Document the answers and release it to your audience in a video or written format. Not only is this easy content, but it will provide a unique perspective that many don’t take the time to recognize.
Quotes, quips, and general phrases of encouragement are fun to create, and share across the web. If you have graphic design abilities, it can be fun to create these using Photoshop to enhance their appeal on social networks like Pinterest.
Give Away Valuables
We all create template files and methods for making our jobs easier. Why not share a few of them with our audience? Photoshop files, design templates, spreadsheets, and or Word documents can provide vast value if they are distributed to the right audience. How could your help you audience with a worksheet or dynamic spreadsheet? A willingness to share will take us a long way with content marketing.
Start, Conduct, and Share a Twitter Chat
Twitter chats are conducted across many users through the use of Twitter #hashtags. These unique identifiers allow the conversations to be connected together in a way that allows anyone and everyone to follow along.