It’s been said before, design is a whole lot more than pretty pictures. Joshua Garity agrees. Proudly described as a design psychologist and brand strategist, Josh advises businesses large and small on how design can be used to connect with their audience. He knows that the right look, feel, and layout can build the type of customer connections that few other things can.
In the past 12 years, Josh has established successful ventures in film, print and interactive media. The sum of his experience has landed him consulting gigs with some of the worlds biggest and best companies like The New York Times, Wendy’s, American Family Insurance, and more. His role is to help them build legitimate customer relationships and increase revenue through behavioral psychology, brand direction, and creative design.
From his website:
This approach lowers golf handicaps, increases the going-rate of inter-office high-fives, and sky-rockets the ROI of anything that needs rocketing. Warning: there is no proof that these statements are accurate.
During the show, we asked Josh about why emotional design was like the Discovery Channel’s Shark Week, what he thought of those annoying little email newsletter pop-ups, and how website colors impact influence. We even spent a moment discussing the science of website tracking and creating calls to action.
To learn more about Josh, visit his blog or follow him on Twitter at @iamlucid. If you want Josh to help you increase conversions, boost revenue, or learn more about his consulting servies, visit him here.