It has been quite the week here at Todaymade – including more that a few late nights. Last night, as I was burning some midnight oil, I decided to tune-in to a keynote speach by author and marketer Mitch Joel. I was already familiar with his work through his blog and podcast, but had never heard him speak. I am sad to report that I have never read his book either – a problem that I will soon be remedying.

Six Pixels of Separation - Marketing and Communications Blog - By Mitch Joel

What I really love about Joel’s approach is that he really hits on the fundamental shifts in consumer thought and habits. It is easy to focus on the tools – the Twitter, Facebook, and Foursquare accounts, but it isn’t so easy to understand the consumer mindset and preferences. In this keynote address, Joel covers the social and technological shifts that are driving this new type of consumer.

As social media humanized the interactions that people have, the devices are now catching up and humanizing the experience. The minute we make technology simple, easy, and intuitive to use, it becomes crazy-mass.

I have included the four videos that makeup Joels entire keynote in this post. I would definitely encourage you to give them a listen. Joels has an excellent way of really getting to the heart of the consumer mindset. As he says, we need to learn to understand one line of consumer connectivity.