In this video we give a quick tutorial on how to set up your own Google+ page, and how to do some basic customization. If you haven’t heard much about Google+ branded pages, here is an article over at Mashable about the recent launch. Google+ is not a “must have” for local brands yet, although it holds some very exciting opportunities for Google searches and SEO. One of the most interesting features is Google+ Direct Connect. I cover it briefly in my video, but blogger Danny Sullivan over at Search Engine Land does a much better job. Good luck, and [...]
We are all familiar with LinkedIn, the popular business-focused social network that none of us know what to do with. Most of us may have professional profiles for ourselves, but few of us have starting using the network for our businesses. LinkedIn does allow you to create a profile for your company that other users can follow, and can be linked to in the personal profiles of all your employees. This can be a handy little way to create connections and gain exposure for your brand. The great news is that it only takes a few minutes. Create Your Company [...]
So, as you may know, Todaymade will be moving offices sometime next month. Naturally, we are very excited about our new home and we are also very excited about adding our first official Google Places pin to Google Maps. This process is an important one for businesses with an official location, and if you have ever done a business search on Google, you have almost certainly run into a Google Places profile. What Are Google Places? Google Places are official business listings, ordered by phone number and address, on Google Maps. The best way to think about your Google Places [...]
For me, one thing was abundantly clear this week. Make good content and all of your lifes problems will be solved. Ok, not all, but serval of them at least. Ever since my post on Tuesday about good content never going out of style, I just haven’t been able to shake the importance of this topic. Perhaps it was my triple content creation Thursday that put me over the edge, but the fact remains that content creation is both vitally important and woefully underused. What is ‘good content?’ It is important to remember that good content isn’t anything magical or [...]
This post is just a sample of our 12 part Facebook Marketing for Business email course.Sign up here for free. Life is busy, and some things just fall through the cracks. Well, in today’s Fix-it Friday post we are going to dig up one of those tasks and get it fixed. Just a few weeks ago, Facebook launched a new page layout, and the Todaymade Facebook profile image has become a bit outdated. So, today, I am going to fix ours and teach you how to do that same. Most of the time, when setting up a Facebook page, we [...]
Finally, it is time for another Fix-it Friday post. This series is seriously becoming one of my favorite of the week because it is exclusively focused on something that you can do right now, to make your online marketing better. Today, my challenge for you is to comment on three blog posts. That’s it, just comment. I want you to find three posts that are relevant to your business, or expertise, and I want you to actually engage with the audience. Sounds easy, right? Well, I hope so. One of the most common trends in social media is to think [...]
Yesterday, Facebook launched a series of much needed updates to their Facebook pages. You may have already noticed the upgrade message when you logged into your profile. In today’s Fix-it Friday post we will be going through a few of these changes and outlining what you need to do in order to be ready for the new changes. Showcasing your latest photos Just like on your personal profile page, your photos are now featured at the top of your page. This is probably the most significant visual change to the entire page. This update does force your hand at updating the photos section [...]
Welcome to another Fix-it Friday everyone. This is a series that I started a couple of weeks back designed to help you find one key thing that you can do by the end of the workday to tune-up your online marketing. Today we are going to be doing some brushing up on your e-newsletter sign up process. We all love to hate email marketing don’t we? The proof is in the pudding though, it works. The sales and retention rates for a properly executed email program are better than just about any other online marketing activity. Summary: this counts, so [...]
Happy Friday everyone! Last week we quietly kicked of a new series called ‘Fix-it Friday’ where each Friday we will be cataloging one key thing that you can do by the end of the work day to tune-up your online marketing. This way we can all say that we did at least one thing, this week, to improve our marketing proposition. Today we are going to be doing some down and dirty work on Facebook. I did some research and while I didn’t find any hard numbers I am not alone in thinking that viewing the photos and the photo [...]
Blogging is definitely more of a marathon than a sprint, so it can be easy to get winded. But, blogging is worth it. In fact, it is probably the most important aspect of any good social media plan. It can provide huge benefits for your Google search results and should become the anchor for you social networking strategy. It is also a great way to provide valuable resources to your customers. Chances are that you have either considered blogging or have already given it a try, only to fall short. Don’t worry, it happened to me too. I had three [...]