Justing Lukasavige is a storywriter. He helps individuals and businesses tell better stories that attract customers and change the world. We like that about him, and asked him to share with us how he does it – and why it matters. How does a business tell a story? Why does a business need story? In the show, Justin shares his secrets for success.
Justin is no stranger to stories. He graduated from college with a degree in aviation and immediately became a commercial pilot. Knowing it wasn’t the story he wanted to live, he began coaching people to get out of debt. He grew his business so quickly (with the help of coaches and mentors) that other business owners took notice and asked for advice on doing the same. Now Justin travels the country as a speaker and trainer and hosts four online radio shows each week from his Coach Radio studio.
It is impossible to underestimate the power of great stories. Justin’s success proves that. To see more of his story, be sure to stop by his blog and subscribe to the excellent Coach Radio Podcast. You can also follow him on Twitter, Google+, and/or Facebook.
[...] listened to your interview on the Better at Marketing Podcast and something you said caught my attention. I’ve heard you say it before but this time it hit [...]