Inbox Zero means keeping our inbox under control, and it is usually reserved for our email. But social media is about conversation too, and so Inbox Zero definitely applies. Direct messages, replies, conversations, and questions from our fans and customers coming from all directions is more challenging to keep tabs on than our one email inbox.
If ever there was a place where Inbox Zero was needed, it was in social media management.
Why Inbox Zero?
Inbox Zero means we respond and can move on. We get things done and don’t backpedal. We make ourselves to do the work now and not put it off until later, when we’re under a time crunch. It shows up in our inbox, but it doesn’t stay.
Inbox Zero in social media helps us:
- Maintain Focus. Whichever social media tools we use, it is important to keep track of what conversation we’ve responded to and what we haven’t. While we don’t want to “delete” a conversation, it would be helpful to archive it, much like Gmail allows us to remove email from our inbox without deleting.
- Avoid Feeling Trapped. We use checklists in daily life because they allow us to mark something finished and continue on to the next task. With social media software, we don’t want to feel like we’re trapped in it. We don’t want to constantly wonder if there is something that remains to be processed or that we forgot to do, spending our time in the software trying to make sure everything was done.
- Accomplish Goals. Completed projects bring about a sense of accomplishment. When we arrive at an inbox that always appears full, it feels like we haven’t done anything. There is no measurement of our work.
These principles are the same whether it is for email or our social media accounts.
Get Inbox Zero For Social Media Management
Using a tool like TodayLaunch allows us to accomplish those three core principles of Inbox Zero with our social media management.
Using TodayLaunch with these principles of Inbox Zero in your social media management means three things will happen:
- Know What’s New. At a glance, you will be able to see if you have new conversations or messages coming in. When you can see what’s new, you can respond faster.
- Do Your Work. It will be clear what needs to be done. Easy things get done, so work made easy is work that gets finished. When the work is finished, being able to archive it and visually say “done!” is essential.
- Move On. You came, you saw, you conquered. Time to move on. The work is done, archived and you can move onto the next task in your workflow confidently.
When using TodayLaunch, we have the reassurance that if there is any additional activity surrounding an archived message, it will reappear in our inbox to respond to again if necessary. We don’t have to keep it around just in case there’s new activity.
Too many available social media tools replace necessary Inbox Zero principles with overwhelming extras, unnecessary features, and visually distracting feeds that don’t allow us to archive and feel that sense of completion. Instead, they encourage us to stay in the software and constantly watch for and sift through information. We aren’t encouraged to complete tasks and continue with our regular workflow outside of social media.
Whatever social media tool we choose to use for our social media management, it should be one that doesn’t trap us within the software with an overload of information, and instead gives us the freedom to respond, archive, and move on.
In choosing social media management software with workflow considerations in mind, choose one that:
- Has features you need.
- Has features you know how to use.
- Respects your workflow.
Overloaded software only overloads the user. You want something that allows you to get the job done. Keep workflow in mind when making your selection.