Archive for the ‘Marketing’ Category

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Why Strategic Planning Doesn’t Work

Strategic planning is a component of every business. I’ve worked for an association, non-profit, fortune 500 company, and a start-up. In each of these businesses, I’ve been a part of the strategic planning process. When it was time to build a strategic plan for Todaymade, I referred back to my previous experience. The problem is, I’ve never felt like strategic plans really worked. Why? To get to the root of the problem, I first analyzed the typical components of a strategic plan: These components didn’t seem to answer my questions. All of the components seemed valuable, so why didn’t I feel past […]


Why Strategic Planning Doesn’t Work

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Why Writers And Designers Need To Collaborate

People like to know it all and do it all. Which is great, but there is no one that’s perfect at doing everything. That’s why collaboration is important. When collaborating, you’re taking your strengths and the strengths of another person and working together. In the end, you’ll have a more successful result. We are all apprentices in a craft where no one ever becomes a master. – Ernest HemingwayClick To Tweet Why Designers Need Writers By Ashton Wirrenga In the same way writers need designers, designers need writers. Often times I find that writers are told precisely how to interact […]


Why Writers And Designers Need To Collaborate

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Public Speaking

Public Speaking Tips for the Non-Public Speaker

Let’s face it, public speaking is always a bit nerve-racking. It can be especially challenging if public speaking isn’t something you do often. Nervous energy is good if you channel it the right way,  just don’t let it take over the entire show. This post will provide you with some helpful public speaking tips by reviewing common pitfalls of public speaking. If you made a mistake in the past don’t worry about it, just keep putting yourself out there and practicing. Gaining experience is the best way to improve your public speaking skills.Click To TweetPowered By CoSchedule Introduce Yourself Make sure you […]


Public Speaking Tips for the Non-Public Speaker

Public Speaking
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It’s Your Fault Your Customers Expectations Are Ridiculous 

I finally got around to watching Gravity with George Clooney and Sandra Bullock. I had heard great reviews regarding the movie and knew they won seven Oscars. All this buzz increased my excitement for the movie as well as my expectations. Finally, last weekend I took a trip to Red Box and rented Gravity. Much to my disappointment it did not meet my expectations. Sure, the cinematography was beautiful, but everything else was not impressive to me. I even had the expectation of watching a movie with essentially only one character. Nonetheless, I was still expecting much more than what I […]


It’s Your Fault Your Customers Expectations Are Ridiculous 

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attention is your currency

Attention Is Your Currency

In 1981, cognitive scientist and economist Herbert Simon observed that we live in an information age, and the information consumes attention – in other words, attention is a precious commodity, and its value grows as we’re flooded with more and more information. – Lean Analytics (Alistair Croll, Benjamin Yoskovitz)Click To Tweet I once read a book by author Jim Kukral titled Attention: This Book Will Make You Money. It was a fine book, but more than anything, it got my attention. I ended up interviewing Jim for our blog, and I am sure that I wasn’t the only one who’s attention […]


Attention Is Your Currency

attention is your currency
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Why You May Not Want To Reduce Friction In Your Product

As we build CoSchedule each day, we are constantly looking for ways to reduce friction. This basically means that we are looking to reduce the barriers between our users and signing up for the app, getting started, or completing a specific task. We want to make it as easy as possible to use CoSchedule. It makes good sense, but there are two completely different ways to approach friction that are both valid. Reduction may not always be necessary.


Why You May Not Want To Reduce Friction In Your Product

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startup pyramid

Growth Hacking Your Way To 10,000 Paying Customers

My co-founder and I recently set a big hairy audacious goal. We decided to grow our new startup CoSchedule to 10,000 paying customers. To do this, we needed to focus on growth–more visitors, more signups, and certainly more paid conversions. We needed to do a little hacking.


Growth Hacking Your Way To 10,000 Paying Customers

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Should You Use A Shotgun Or A Rifle Approach When Categorizing Your Posts?

You’ve finished your blog post and now you have to decide which blog category it belongs in. Is it best to include a blog post in all possible categories, or to choose just one main one? I suppose the question you need to answer before starting down this path is one about the purpose of category. Should it make things as simple as possible, or cover all possible bases? In other words, is categorizing for you, or for the reader?


Should You Use A Shotgun Or A Rifle Approach When Categorizing Your Posts?

on target
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Should You Be Using Medium To Blog?

Medium looks beautiful. Clean design, great concept, full of potential treasures to be read. The idea of Medium was to allow for “medium” length content. It wasn’t the short 140-character tweet, but it wasn’t a novel, either. Though once carefully curated, it has been opened up widely to writers around the world. Some bloggers swear by it, others swear at it. Should you be blogging on Medium at all?


Should You Be Using Medium To Blog?

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Structured data is like a bento box.

Why Your Content Deserves Better Than WordPress

I sat down for lunch recently with a potential client whose website needed a solid refresh. His organization produces a lot of really great online content, and they needed a simplified way to manage it. As the conversation turned to how his team would manage the new site, he said, “WordPress is probably the best tool for that, right?” assuming the answer was an obvious “yes.” “Actually no,” I said, catching him a bit off-guard. “Especially for you guys. We love WordPress, and it can be a powerful tool, but what you guys do definitely deserves better than WordPress.”


Why Your Content Deserves Better Than WordPress

Structured data is like a bento box.