In 1981, cognitive scientist and economist Herbert Simon observed that we live in an information age, and the information consumes attention – in other words, attention is a precious commodity, and its value grows as we're flooded with more and more information. - Lean Analytics (Alistair Croll, Benjamin Yoskovitz)Click To Tweet
I once read a book by author Jim Kukral titled Attention: This Book Will Make You Money. It was a fine book, but more than anything, it got my attention. I ended up interviewing Jim for our blog, and I am sure that I wasn’t the only one who’s attention he received. It was a compelling title. It worked.
Scott Ginsberg got my attention by wearing a name tag every day. Yes, every day.
Scott Stratten, more commonly known as @unmarketing, is famous because of Twitter. Partially because he got there before most of use, and partially because he kept saying crazy interesting things. He commanded our attention, and it worked.
These are three regular guys that figured out how to get our attention. Three guys that now have more attention–more currency–than we do. Attention is your currency.