Archive for the ‘Marketing’ Category

Attention Is Your Currency

In 1981, cognitive scientist and economist Herbert Simon observed that we live in an information age, and the information consumes attention – in other words, attention is a precious commodity, and its value grows as we're flooded with more and more information. - Lean Analytics (Alistair Croll, Benjamin Yoskovitz)Click To Tweet

I once read a book by author Jim Kukral titled Attention: This Book Will Make You Money. It was a fine book, but more than anything, it got my attention. I ended up interviewing Jim for our blog, and I am sure that I wasn’t the only one who’s attention he received. It was a compelling title. It worked.

Scott Ginsberg got my attention by wearing a name tag every day. Yes, every day.

Scott Stratten, more commonly known as @unmarketing, is famous because of Twitter. Partially because he got there before most of use, and partially because he kept saying crazy interesting things. He commanded our attention, and it worked.

These are three regular guys that figured out how to get our attention. Three guys that now have more attention–more currency–than we do. Attention is your currency.

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Attention Is Your Currency

attention is your currency

Why You May Not Want To Reduce Friction In Your Product

As we build CoSchedule each day, we are constantly looking for ways to reduce friction. This basically means that we are looking to reduce the barriers between our users and signing up for the app, getting started, or completing a specific task.

We want to make it as easy as possible to use CoSchedule. It makes good sense, but there are two completely different ways to approach friction that are both valid. Reduction may not always be necessary.

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Why You May Not Want To Reduce Friction In Your Product

amazon 1 click button

Growth Hacking Your Way To 10,000 Paying Customers

My co-founder and I recently set a big hairy audacious goal. We decided to grow our new startup CoSchedule to 10,000 paying customers. To do this, we needed to focus on growth–more visitors, more signups, and certainly more paid conversions. We needed to do a little hacking.

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Growth Hacking Your Way To 10,000 Paying Customers

startup pyramid

Should You Use A Shotgun Or A Rifle Approach When Categorizing Your Posts?

on target

You can aim for the bulls-eye, or you can just aim for the whole general target. But which is better?

You’ve finished your blog post and now you have to decide which blog category it belongs in. Is it best to include a blog post in all possible categories, or to choose just one main one?

I suppose the question you need to answer before starting down this path is one about the purpose of category. Should it make things as simple as possible, or cover all possible bases?

In other words, is categorizing for you, or for the reader?

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Should You Use A Shotgun Or A Rifle Approach When Categorizing Your Posts?

on target

Should You Be Using Medium To Blog?

Screenshot from the homepage of Medium.com

Screenshot from the homepage of Medium.com

Medium looks beautiful. Clean design, great concept, full of potential treasures to be read.

The idea of Medium was to allow for “medium” length content. It wasn’t the short 140-character tweet, but it wasn’t a novel, either. Though once carefully curated, it has been opened up widely to writers around the world. Some bloggers swear by it, others swear at it.

Should you be blogging on Medium at all?

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Should You Be Using Medium To Blog?

Screenshot from the homepage of Medium.com

Why Your Content Deserves Better Than WordPress

Structured data is like a bento box.

Structured data is like a bento box.

I sat down for lunch recently with a potential client whose website needed a solid refresh. His organization produces a lot of really great online content, and they needed a simplified way to manage it. As the conversation turned to how his team would manage the new site, he said, “WordPress is probably the best tool for that, right?” assuming the answer was an obvious “yes.”

“Actually no,” I said, catching him a bit off-guard. “Especially for you guys. We love WordPress, and it can be a powerful tool, but what you guys do definitely deserves better than WordPress.”

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Why Your Content Deserves Better Than WordPress

Structured data is like a bento box.

Need Blogging Ideas? Build Your Own Library.

shelf library

While it’s nice to have books to read and refer to, a library is more than books. You can have a great library without a single bookshelf.

When finding ideas gets tough, the tough go…to the library.

Kind of.

You might not imagine yourself wandering over to the local public library every time you need something to blog about. I don’t. It wouldn’t be practical. Instead, I made my own library, my go-to place when ideas are waning.

Don’t have such a thing of your own use? Don’t think you have enough bookshelves?

Bookshelves are optional. But for a blogger, a library is not.

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Need Blogging Ideas? Build Your Own Library.

shelf library

Why Google Is A Content Marketing Powerhouse

Google is a search company, an advertising company, and a social networking company, to name just a few. But, no matter which division you look at, you can see that Google is also a content marketing company.

While it may not use the typical blog-ebook-white paper formula, Google is a company that markets itself with content. Whether it is a free Gmail account or a photo album on Google+, this search giant has made its name by giving away useful stuff.

Are Google products really all about content marketing? (via Google)

Are Google products really all about content marketing? (via Google)

And that, after all, is content marketing isn’t it? Giving away what we do best, in order to build trust and gain attention. Google provides us with an excellent example of great content marketing.

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Why Google Is A Content Marketing Powerhouse

Are Google products really all about content marketing? (via Google)

Your Responsive Website Design Isn’t Mobile Enough

Flexibility. It’s the new name of the game when it comes to the web, and it means more than just giving your users the ability to adjust their font size. In the smartphone-toting, tablet-loving world that we call home, your web site needs to perform great on all screens.

To make this happen, you may have employed the popular solution know as responsive web design, and rightfully so. It has been the go-to tool here at Todaymade for ‘going mobile’ because it allows the look and feel of a website to automatically adapt to fit the screen that it is being viewed on.

Responsive content management, adaptive content management

Responsive design is great, but is it really mobile enough?

Responsive design may no longer be good enough, however. While your website design may have finally arrived on the mobile superhighway, what about your content? Is it still lagging behind? Has it embraced responsive content management?

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Your Responsive Website Design Isn’t Mobile Enough

Responsive content management, adaptive content management

How To Create Story Around Your Brand

stories

Stories are not quickly forgotten. We remember what is told to us in the form of a story more than anything else.

We talked about why you’d want to use serial content. We talked about the structure of a great story. But how do you actually do it, as a brand? Do you have to be some kind of great novelist?

As it turns out, no.

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How To Create Story Around Your Brand

stories