My co-founder and I recently set a big hairy audacious goal. We decided to grow our new startup CoSchedule to 10,000 paying customers. To do this, we needed to focus on growth–more visitors, more signups, and certainly more paid conversions. We needed to do a little hacking.
Medium looks beautiful. Clean design, great concept, full of potential treasures to be read.
The idea of Medium was to allow for “medium” length content. It wasn’t the short 140-character tweet, but it wasn’t a novel, either. Though once carefully curated, it has been opened up widely to writers around the world. Some bloggers swear by it, others swear at it.
I sat down for lunch recently with a potential client whose website needed a solid refresh. His organization produces a lot of really great online content, and they needed a simplified way to manage it. As the conversation turned to how his team would manage the new site, he said, “WordPress is probably the best tool for that, right?” assuming the answer was an obvious “yes.”
“Actually no,” I said, catching him a bit off-guard. “Especially for you guys. We love WordPress, and it can be a powerful tool, but what you guys do definitely deserves better than WordPress.”
While it’s nice to have books to read and refer to, a library is more than books. You can have a great library without a single bookshelf.
When finding ideas gets tough, the tough go…to the library.
You might not imagine yourself wandering over to the local public library every time you need something to blog about. I don’t. It wouldn’t be practical. Instead, I made my own library, my go-to place when ideas are waning.
Don’t have such a thing of your own use? Don’t think you have enough bookshelves?
Bookshelves are optional. But for a blogger, a library is not.
Google is a search company, an advertising company, and a social networking company, to name just a few. But, no matter which division you look at, you can see that Google is also a content marketing company.
While it may not use the typical blog-ebook-white paper formula, Google is a company that markets itself with content. Whether it is a free Gmail account or a photo album on Google+, this search giant has made its name by giving away useful stuff.
Are Google products really all about content marketing? (via Google)
And that, after all, is content marketing isn’t it? Giving away what we do best, in order to build trust and gain attention. Google provides us with an excellent example of great content marketing.
Flexibility. It’s the new name of the game when it comes to the web, and it means more than just giving your users the ability to adjust their font size. In the smartphone-toting, tablet-loving world that we call home, your web site needs to perform great on all screens.
To make this happen, you may have employed the popular solution know as responsive web design, and rightfully so. It has been the go-to tool here at Todaymade for ‘going mobile’ because it allows the look and feel of a website to automatically adapt to fit the screen that it is being viewed on.
Responsive design is great, but is it really mobile enough?
Responsive design may no longer be good enough, however. While your website design may have finally arrived on the mobile superhighway, what about your content? Is it still lagging behind? Has it embraced responsive content management?
Guest blogging sometimes feels like people only want to get on your blog for link purposes.
For a long time, guest blogging has been a link-building standard. SEO experts far and wide have touted its virtues for building links and improving traffic. But, is that page rank still worth the effort?
While some may disagree, I believe that the days of crank-em-out guest posting is dead. We turned a corner, and quality content drew the longest straw. What does that mean for you? Should you still bother writing guest posts? Probably not.
Too many choices can cause some customers to be overwhelmed.
With an endless array of choices, we should feel amazingly free. No matter what we might want, there is an option for us to fulfill it. The more choices we have, the better satisfied we should be because we can choose exactly what we want.
This is not the case. More options, more choices, are restrictive. In fact, some of your customers might be happier if you gave them less.