Hopefully, this Mother’s Day will be a celebration of mom because she’s a great parent, and not because she’s your only blog reader. While it’s great if your mom loves what you’re writing, here’s hoping she’s not your only reader. And if she seems to be?
Why is it that only mom is a loyal reader? Where are the rest of the readers?
For a blogger, defining the competition isn’t always an easy thing to do. At first glance, it would seem we’re competing against other bloggers. More often than not, that isn’t the case. That would be far too simple. Our real competition is all of the other things that our readers could be doing. Playing games on their iPhone, watching television, or heck, even sleeping.
How do we outshine such a massive field of competition? One of the most reliable methods is to develop a sprit of learning.
Yes, learning. A spirit of learning is one of the most important tools that a blogger needs for success, and it comes in two very different froms.
You can’t rely on luck to get your blog posts read.
We’ve talked about having a good mix on your blog, and how you should create a regular blog schedule that takes into account different types of content. This time, we’re not talking about types of content, but the way in which you write the actual post.
There are four methods of approach for any topic or content piece, and understanding how best to use these four methods can make or break your blogging (and guest blogging) career. Readers will read your blogs based on your ability to use these four methods, not on luck.
It’s spring. The weather is warming up, people are out and about, and that can only mean one thing for homeowners in a quiet neighborhood – door-to-door salesmen.
This weekend, I was approached by the second salesman making a quick pitch for a home security system. As an entrepreneur I can respect the hustle of door to door sales, but in reality, it feels like the worst version of the cold call. It appears to miss the boat on so many levels, so why is it that it can actually work?
A style guide is meant to keep multiple authors on the same page, which could be a complicated thing.
It could have every last bit of information your blog writers need to know, answering every question they might ever have. It could be complex and complete and, unfortunately, a reason for your team to blog terribly.
Why would blogging suffer because of a comprehensive style guide?
In business, the goal is has always been to outdo the competition. It may be through a better price, better customer service, or a better product. Every business has to find its secret weapon in order to succeed.
Is a blog really any different?
Nope. Every blog is in competition for readers, even your’s. So, how do you compare to your competition? Do you stand out?
We have four blogs here at Todaymade. We have a blog for marketing, one for development, this blog (our team blog), and a blog for CoSchedule. We have several writers on our team, writing for some or all of these blogs, and it’s easy to forget that though I’m familiar with what happens with a blog post and what’s happening on all of the blogs, the rest of the team might not be.
It’s easy to forget that not every blog writer knows what happens to their baby once they send it my way, nor do they know how to prepare it for its journey.
Our Blog Style Guide
This is my informal style guide. It isn’t a traditional one; it’s more an understanding of how the blogs work, especially for the longer posts.
“Hook your reader with deadly curiosity.”
Your first paragraph must be killer. I’m going to break your post to a “continue reading” button, and I want you to write in a way where your reader wants to continue. The first two or three sentences should build, and the last one before the body and the break should force them, out of curiosity, to find out what’s next.