35689736

Will Your Content Adapt, Or Will It Become Extinct?

I was in a meeting with a potential client describing adaptive content. “Basically adaptive content means that your content is stored in a centralized location, in usable chunks, that allows you to easily share it with a variety of devices,” I said. After understanding that this was harder than it sounded the client asked, “Is there anyone that is doing this well?” “Sure,” I said. “National Public Radio.” But they don’t have to be the only ones. The Sad Story Of Content Marketing Creating content is one of the most valuable activities that any business can undertake. Blog posts, videos, podcasts, or […]


Will Your Content Adapt, Or Will It Become Extinct?

35689736
record-player

Understand These 10 Principles Of Good Design Before You Start Your Next Project

“Is my design good design?” Hopefully, as a designer, you ask yourself that periodically. It seems like an easy question, right? Contrary to popular belief, though, people don’t always know what they like. You’ve probably felt this way on more than one occasion yourself. How do you design for people who don’t even know what they like?


Understand These 10 Principles Of Good Design Before You Start Your Next Project

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twitter-excess-3

The Top 5 Ways You Know You’re Tweeting Too Much

A friend of mine complained that someone he was following on Twitter filled up his entire feed. All he saw were tweets from this power user, and he had to constantly scroll to see anyone else. “I’m one awards show away from unfollowing him,” he said, adding that lately this Uber Tweeter had made note of people who had publicly unfollowed him for this reason. “He tweeted that people said he was tweeting too much,” I said. “Yes.” “And that didn’t seem ironic.” “Guess not.” Are your followers thinking of unfollowing you because you just won’t be quiet? Maybe you’re tweeting […]


The Top 5 Ways You Know You’re Tweeting Too Much

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Traditional marketing has desensitized our audience and made them tune out our message. What now?

What Is Content Marketing?

Traditional marketing isn’t working anymore. Your audience learned to ignore you. They don’t care what you have to say. Then you heard there was an alternative. Everyone is talking about it. It’s going to change marketing. It’s going to bring traffic. It’s going to connect you to your customers like never before. They’re going to listen — not accidentally listen, but want to listen. This amazing technique? Content marketing. And, despite those lofty promises…everyone is right.


What Is Content Marketing?

Traditional marketing has desensitized our audience and made them tune out our message. What now?
cave

Content Marketing Has Been Around For 17,000 Years. Really.

Think content marketing is the hot, new thing? The gist of content marketing isn’t new. It goes like this: you create stuff that people want, and they come looking for it. It serves a purpose for them. They need it. They form community around it based on others who need or want it. A new format or delivery system doesn’t mean the idea is new. It’s been around for 17,000 years. What took you so long to join in?


Content Marketing Has Been Around For 17,000 Years. Really.

cave
Blogging Calendar, Social Media Publishing Tool - CoSchedule By Todaymade

Something New – Organize & Automate Your WordPress Content

Today, we announce something new that has been rolling around in our mind for awhile. It’s called CoSchedule, and it’s all about making content marketing easier, and work better than ever before. Check out CoSchedule You know the value of content marketing. Blogging has helped you build your business, and the lesson you learned from it is simple: when you create and share your own content, you create and shape your own destiny as an online brand. Despite that power, there is a surprising lack of tools for facilitating a great content marketing workflow. CoSchedule changes all of that. And, it uses one […]


Something New – Organize & Automate Your WordPress Content

Blogging Calendar, Social Media Publishing Tool - CoSchedule By Todaymade
mad-professor

3 Ways You Can Accidentally Become A Content Marketing Genius

The best gift you can give your customer isn’t a free toaster. It’s content. Is it possible to become a content marketing genius without knowing it? There are three things you’re probably already doing that you could capitalize on to create great content for your blog.


3 Ways You Can Accidentally Become A Content Marketing Genius

mad-professor
Completely free eBooks to help you be better at marketing.

Be Better At Marketing With Our Completely Free eBooks

Interested in making your website a traffic and sales powerhouse? Growing your fans and followers on social media? Sure you are. We’ve set up a brand new Marketing Guides section on this site where you can grab free copies of ebooks (in several different formats) that will help you do exactly that. The Facebook Timeline Marketing Guide Learn everything you need to know about using the Facebook Timeline for increasing your fans and your brand’s presence in the network. Create genuine conversation and buzz around your brand. The Complete Guide To Marketing With Twitter Twitter is deceptively simple, but using […]


Be Better At Marketing With Our Completely Free eBooks

Completely free eBooks to help you be better at marketing.
Social media management team

Use Social Media Management As A Team For Maximum Success

The mythical Social Media Manager Lone Ranger, working on his own, busy managing the content of multiple clients, keeping one eye on the numbers for instant ROI, another on incoming Tweets, responding to customers while creating and gathering content — is that the best way to do it? The team approach to social media can work. Social media is made up of many people on the receiving end; shouldn’t it be the same for those creating the content?


Use Social Media Management As A Team For Maximum Success

Social media management team
Content Marketing For Mobile Devices

Why Mobile Will Change The Way You Think About Content Marketing

Do you remember what happened inside your brain the first time you used your smartphone to do something amazing? Maybe you used it to find a new recipe while standing in the middle of your kitchen, or to do a price comparison at a big-box store. Whatever it was, there is a moment like this for all of us. Suddenly, we understand that mobile computing connects us to the content that we need at the very moment we need it. That is why mobile should change the way you think about content marketing, but why stop there?


Why Mobile Will Change The Way You Think About Content Marketing

Content Marketing For Mobile Devices