The best gift you can give your customer isn’t a free toaster. It’s content. Is it possible to become a content marketing genius without knowing it? There are three things you’re probably already doing that you could capitalize on to create great content for your blog.
Interested in making your website a traffic and sales powerhouse? Growing your fans and followers on social media? Sure you are. We’ve set up a brand new Marketing Guides section on this site where you can grab free copies of ebooks (in several different formats) that will help you do exactly that. The Facebook Timeline Marketing Guide Learn everything you need to know about using the Facebook Timeline for increasing your fans and your brand’s presence in the network. Create genuine conversation and buzz around your brand. The Complete Guide To Marketing With Twitter Twitter is deceptively simple, but using […]
The mythical Social Media Manager Lone Ranger, working on his own, busy managing the content of multiple clients, keeping one eye on the numbers for instant ROI, another on incoming Tweets, responding to customers while creating and gathering content — is that the best way to do it? The team approach to social media can work. Social media is made up of many people on the receiving end; shouldn’t it be the same for those creating the content?
Do you remember what happened inside your brain the first time you used your smartphone to do something amazing? Maybe you used it to find a new recipe while standing in the middle of your kitchen, or to do a price comparison at a big-box store. Whatever it was, there is a moment like this for all of us. Suddenly, we understand that mobile computing connects us to the content that we need at the very moment we need it. That is why mobile should change the way you think about content marketing, but why stop there?
There is no optimal social media crisis. They happen when we’re least expecting it because really — when are you expecting one? They happen late on a Friday night when no one is manning the feeds. They happen on a Monday morning when everyone is frantically trying to get set for the coming week. They happen on a Wednesday over lunch hour. They happen when our network goes down and we’re already swamped and in a panic trying to get everything working and barely have time to deal with the angry customers. They happen any time at all. There is […]
Boring meetings. Let’s have a moment of silence for the many hours of productivity we’ve lost over the years. (Pause.) It’s unfortunate, really, that meetings get such a bad rap. You gotta have them. You gotta to meet with your team, stay on track, find out what’s happening, communicate, and all that stuff. Can they be made into something better?
They say that most blogs die after three short months, but yours won’t. Right? How do you know? Or, maybe it already has. The reality is that blogging is actually pretty hard work. In the beginning it is new and exciting. Topics and creativity flow like honey. But, the sweet flavor eventually wears off, and that fun new blog turns into a bunch of hard work. That’s when our blogging ideas run dry. That’s when we need to learn how to breath new life into our ‘old’ blog.
Social media is a complex mix of communication. It’s lots of different people with differences in personality, emotions, generations, needs, expectations, careers, backgrounds, and cultures. When you talk on social media, you’re not talking one kind of person. You’re talking to a complex audience. A social media manager needs to know how to do more than just login to a network. They have to have real skills.
If marketing boiled down to only one thing, it would be this – say what you’re really selling. A lot of the time we think that we are selling a product or service. We aren’t. Marketing is really about selling something far more complex and exciting – human potential. This is the marketing strategy that has been working for Apple for decades. Apple didn’t sell the original iPod by telling us that it was a 5GB MP3 player, even though it was. Rather, they told us that it was 1,000 songs in our pocket. They sold us a possibility, not […]
Google Plus is a ghost town. Google Plus is for computer nerds or photographers. Google Plus is like a lame version of Facebook. No one reads anything on Google Plus. No one in my audience cares about Google Plus. No. At some point you’re going to need to pay attention to that social network gnat that’s buzzing at your ear, and for very good reasons.