social media trolls

What To Do In A Social Media Crisis

There is no optimal social media crisis. They happen when we’re least expecting it because really — when are you expecting one? They happen late on a Friday night when no one is manning the feeds. They happen on a Monday morning when everyone is frantically trying to get set for the coming week. They happen on a Wednesday over lunch hour. They happen when our network goes down and we’re already swamped and in a panic trying to get everything working and barely have time to deal with the angry customers. They happen any time at all. There is […]


What To Do In A Social Media Crisis

social media trolls
boring-meetings

6 Ways To Make Your Boring Meetings Better

Boring meetings. Let’s have a moment of silence for the many hours of productivity we’ve lost over the years. (Pause.) It’s unfortunate, really, that meetings get such a bad rap. You gotta have them. You gotta to meet with your team, stay on track, find out what’s happening, communicate, and all that stuff. Can they be made into something better?


6 Ways To Make Your Boring Meetings Better

boring-meetings
winter woman blowing a gift os snow to around

Fresh Blogging Ideas That Will Give Your Content A New Life

They say that most blogs die after three short months, but yours won’t. Right? How do you know? Or, maybe it already has. The reality is that blogging is actually pretty hard work. In the beginning it is new and exciting. Topics and creativity flow like honey. But, the sweet flavor eventually wears off, and that fun new blog turns into a bunch of hard work. That’s when our blogging ideas run dry. That’s when we need to learn how to breath new life into our ‘old’ blog.


Fresh Blogging Ideas That Will Give Your Content A New Life

winter woman blowing a gift os snow to around
Your audience is made up of a variety of people, not just one.

3 Skills Needed To Be A Successful Social Media Manager

Social media is a complex mix of communication. It’s lots of different people with differences in personality, emotions, generations, needs, expectations, careers, backgrounds, and cultures. When you talk on social media, you’re not talking one kind of person. You’re talking to a complex audience. A social media manager needs to know how to do more than just login to a network. They have to have real skills.


3 Skills Needed To Be A Successful Social Media Manager

Your audience is made up of a variety of people, not just one.
Apple marketing told us that this is what it looks like to have 1,000 songs in our pocket. We listened.

The Only Marketing Advice You’ll Ever Need Is To Tell Better Stories

If marketing boiled down to only one thing, it would be this – say what you’re really selling. A lot of the time we think that we are selling a product or service. We aren’t. Marketing is really about selling something far more complex and exciting – human potential. This is the marketing strategy that has been working for Apple for decades. Apple didn’t sell the original iPod by telling us that it was a 5GB MP3 player, even though it was. Rather, they told us that it was 1,000 songs in our pocket. They sold us a possibility, not […]


The Only Marketing Advice You’ll Ever Need Is To Tell Better Stories

Apple marketing told us that this is what it looks like to have 1,000 songs in our pocket. We listened.
Blog-ghost-town

It’s Time To Start Taking Google Plus Seriously

Google Plus is a ghost town. Google Plus is for computer nerds or photographers. Google Plus is like a lame version of Facebook. No one reads anything on Google Plus. No one in my audience cares about Google Plus. No. At some point you’re going to need to pay attention to that social network gnat that’s buzzing at your ear, and for very good reasons.


It’s Time To Start Taking Google Plus Seriously

Blog-ghost-town
Even a dry blog topic can be made interesting.

How To Write Blog Posts Your Readers Actually Want To Read

Did your blog post put several readers to sleep today? Too bad. Even your blog post on how to create a Twitter account could be so awesome that it instills excitement. Using a centuries old technique — if Shakespeare could have blogged, would he? — you can not only keep your reader awake, but you can keep them addicted to your blog.


How To Write Blog Posts Your Readers Actually Want To Read

Even a dry blog topic can be made interesting.
Have you made your New Year's Resolutions for your website?

Making New Year’s Resolutions For Your Website That Work

The thought of tightening the belt during the holiday season sounds like a bad idea. If there was ever a time we let things go — food, finances, diet, will power — it’s during the end of the year when holiday after holiday hit. New Year’s Resolutions are often an unfortunate reaction to end-of-the year irresponsibility instead of a genuine thoughtful reboot. They could be more than a mere reaction and an opportunity to start fresh. Take your website, for example. Is it time to declare website bankruptcy, or do you just need to make adjustments?


Making New Year’s Resolutions For Your Website That Work

Have you made your New Year's Resolutions for your website?
Marketing shouldn't be complex and difficult.

Simplify Your Online Marketing And Make It Easier To Succeed

Complex. It’s the word that defines most online marketing strategies. Marketing has a funny way of making our lives more and more complicated if we aren’t careful. As we get new ideas and inspiration, we try to incorporate it all and unwittingly add complexity. We make it more difficult to succeed.


Simplify Your Online Marketing And Make It Easier To Succeed

Marketing shouldn't be complex and difficult.
Are you using hashtags to your full advantage?

The Ultimate Guide To Using Twitter Hashtags

  Twitter is a deceptively simple social network. You can set up your perfect Twitter profile. Feeds are either public or private. You can follow users, and be followed. You only have 140 character to speak your piece. And you can use a hashtags for organization. That’s pretty much it. Except it’s so much more. Take those hashtags, for example.


The Ultimate Guide To Using Twitter Hashtags

Are you using hashtags to your full advantage?