Traditional marketing isn’t working anymore. Your audience learned to ignore you. They don’t care what you have to say. Then you heard there was an alternative. Everyone is talking about it. It’s going to change marketing. It’s going to bring traffic. It’s going to connect you to your customers like never before. They’re going to listen — not accidentally listen, but want to listen. This amazing technique? Content marketing. And, despite those lofty promises…everyone is right.