Traditional marketing has desensitized our audience and made them tune out our message. What now?

What Is Content Marketing?

Traditional marketing isn’t working anymore. Your audience learned to ignore you. They don’t care what you have to say. Then you heard there was an alternative. Everyone is talking about it. It’s going to change marketing. It’s going to bring traffic. It’s going to connect you to your customers like never before. They’re going to listen — not accidentally listen, but want to listen. This amazing technique? Content marketing. And, despite those lofty promises…everyone is right.


What Is Content Marketing?

Traditional marketing has desensitized our audience and made them tune out our message. What now?
cave

Content Marketing Has Been Around For 17,000 Years. Really.

Think content marketing is the hot, new thing? The gist of content marketing isn’t new. It goes like this: you create stuff that people want, and they come looking for it. It serves a purpose for them. They need it. They form community around it based on others who need or want it. A new format or delivery system doesn’t mean the idea is new. It’s been around for 17,000 years. What took you so long to join in?


Content Marketing Has Been Around For 17,000 Years. Really.

cave
Blogging Calendar, Social Media Publishing Tool - CoSchedule By Todaymade

Something New – Organize & Automate Your WordPress Content

Today, we announce something new that has been rolling around in our mind for awhile. It’s called CoSchedule, and it’s all about making content marketing easier, and work better than ever before. Check out CoSchedule You know the value of content marketing. Blogging has helped you build your business, and the lesson you learned from it is simple: when you create and share your own content, you create and shape your own destiny as an online brand. Despite that power, there is a surprising lack of tools for facilitating a great content marketing workflow. CoSchedule changes all of that. And, it uses one […]


Something New – Organize & Automate Your WordPress Content

Blogging Calendar, Social Media Publishing Tool - CoSchedule By Todaymade
mad-professor

3 Ways You Can Accidentally Become A Content Marketing Genius

The best gift you can give your customer isn’t a free toaster. It’s content. Is it possible to become a content marketing genius without knowing it? There are three things you’re probably already doing that you could capitalize on to create great content for your blog.


3 Ways You Can Accidentally Become A Content Marketing Genius

mad-professor
Completely free eBooks to help you be better at marketing.

Be Better At Marketing With Our Completely Free eBooks

Interested in making your website a traffic and sales powerhouse? Growing your fans and followers on social media? Sure you are. We’ve set up a brand new Marketing Guides section on this site where you can grab free copies of ebooks (in several different formats) that will help you do exactly that. The Facebook Timeline Marketing Guide Learn everything you need to know about using the Facebook Timeline for increasing your fans and your brand’s presence in the network. Create genuine conversation and buzz around your brand. The Complete Guide To Marketing With Twitter Twitter is deceptively simple, but using […]


Be Better At Marketing With Our Completely Free eBooks

Completely free eBooks to help you be better at marketing.
Social media management team

Use Social Media Management As A Team For Maximum Success

The mythical Social Media Manager Lone Ranger, working on his own, busy managing the content of multiple clients, keeping one eye on the numbers for instant ROI, another on incoming Tweets, responding to customers while creating and gathering content — is that the best way to do it? The team approach to social media can work. Social media is made up of many people on the receiving end; shouldn’t it be the same for those creating the content?


Use Social Media Management As A Team For Maximum Success

Social media management team
Content Marketing For Mobile Devices

Why Mobile Will Change The Way You Think About Content Marketing

Do you remember what happened inside your brain the first time you used your smartphone to do something amazing? Maybe you used it to find a new recipe while standing in the middle of your kitchen, or to do a price comparison at a big-box store. Whatever it was, there is a moment like this for all of us. Suddenly, we understand that mobile computing connects us to the content that we need at the very moment we need it. That is why mobile should change the way you think about content marketing, but why stop there?


Why Mobile Will Change The Way You Think About Content Marketing

Content Marketing For Mobile Devices
social media trolls

What To Do In A Social Media Crisis

There is no optimal social media crisis. They happen when we’re least expecting it because really — when are you expecting one? They happen late on a Friday night when no one is manning the feeds. They happen on a Monday morning when everyone is frantically trying to get set for the coming week. They happen on a Wednesday over lunch hour. They happen when our network goes down and we’re already swamped and in a panic trying to get everything working and barely have time to deal with the angry customers. They happen any time at all. There is […]


What To Do In A Social Media Crisis

social media trolls
boring-meetings

6 Ways To Make Your Boring Meetings Better

Boring meetings. Let’s have a moment of silence for the many hours of productivity we’ve lost over the years. (Pause.) It’s unfortunate, really, that meetings get such a bad rap. You gotta have them. You gotta to meet with your team, stay on track, find out what’s happening, communicate, and all that stuff. Can they be made into something better?


6 Ways To Make Your Boring Meetings Better

boring-meetings
winter woman blowing a gift os snow to around

Fresh Blogging Ideas That Will Give Your Content A New Life

They say that most blogs die after three short months, but yours won’t. Right? How do you know? Or, maybe it already has. The reality is that blogging is actually pretty hard work. In the beginning it is new and exciting. Topics and creativity flow like honey. But, the sweet flavor eventually wears off, and that fun new blog turns into a bunch of hard work. That’s when our blogging ideas run dry. That’s when we need to learn how to breath new life into our ‘old’ blog.


Fresh Blogging Ideas That Will Give Your Content A New Life

winter woman blowing a gift os snow to around