One of the lessons that I have been learning over the last few months is the importance of intentional focus. Just last week, I blogged about one way to create focus while inventing and selling new products. For me, the big realization has been that focus has to be intentional. If we don’t demand it, it will never happen. If it never happens, we can will not build the momentum that our business deserves.
Creating intentional focus has to be… intentional.
You’re struggling to get a project started. You had a project going, but it seems to be dying. Unfortunately, there are two opposing forces that are working against you. You’re either waiting for perfection, or satisfied with mediocrity.
Mediocrity and perfection are found at different ends of the spectrum; they seem unrelated. What could they have in common?
It is easy to see how an organized store is able to sell. Is it possible that a “disorganized” store could do the same?
This is a tale of two stores.
One store sells furniture and home decor items. The other sells books. One store is organized down to directing the flow of customer traffic. The other does the same, but through disorganized limitation. And each store does, indeed, sell. How can organization and disorganization work when it comes to sales?
They both function on a principle of discovery and permission, but do it very differently.
Write your idea down if you want it to be a reality.
Can a plan exist if it isn’t on paper?
I ask myself this question often because I am continually amazed at how much greater the impact of an idea can be when I choose to write it down, rather than letting it go as a passing thought. I often refer to this concept as “naming it and claiming it”, and I am convinced that it is a big part of what makes a good leader great.
There is always the opportunity to tell a story. That’s what your reader wants.
A good story, even when fiction, isn’t a lie.
We find a way to latch onto a story in a way we identify with. We all have the same story with the only difference being the beginning, middle, and end. We go looking for stories in everything and everyone. Understanding the power of story means looking at writing and blogging in a completely different way.
Readers want a storyteller, not a salesman. They want a story, not a sale.
You may not guess it at first glance, but Todaymade is a product company.
We build digitally tangible products for our customers that help them become better at marketing. This includes websites, web applications, and online training tools that all provide great value to our customers. Each of these products is different and each has its own set of features, but all of these products share a life-cycle that has become very common around our office.
At Todaymade, we call this cycle “The Product Loop.”
Keep your goal in sight, but don’t let it keep you from taking the small first steps.
Is it possible for your goals to become your prison? How quickly a Goal can be a Gaol*.
Goals are the thing achievement is made of, aren’t they? Surely they would never hold us back. Without goals, we flounder. Without goals, we lose direction. Without goals, we have no purpose. Except, of course, when our goals hold us back.
Every visual artist can benefit from using social media.
Images are king on social media.
They get shared more than almost anything else on the big-name social networks. Good news for visual artists, right? Yep, unless they’ve shrugged off social media as unnecessary or see it as a copyright threat.
Visual artists can and should use social media. There are a few core reasons why this is true, and a few basic ways to address copyright concerns.