Choosing a business or product name can be one of the most difficult and crucial business decisions that we make. The right name can make or break our product, and most of the time we usually only get one shot at getting it right. So, it only makes sense to see what some of the greatest product naming companies in the world do each and every time. For this example we will look at Apple.
Social media management is the professional version of social media marketing. This means that as a social manager, you are tweeting, blogging, and posting on behalf of someone other than yourself. This could be in an agency or consultancy setting, or for a corporation or brand. Sending tweets and creating content on behalf of someone other than yourself can bring its challenges, but it doesn’t have to be as hard as it sounds. There are a few simple rules that, when followed, can help take any social manager from good enough to great.
A sales echo-chamber is an ugly thing. It’s just you and some stuff for sale and a whole lot of silence. You may have invented the better wheel, but if no one is buying it, you won’t be in business for very long. It’s not your customer’s fault. They are interested in buying, but maybe not from you. It’s nothing personal, but you’re doing three things that are hurting your sales.
Content marketing is the new strategy for SEO, and for building a trust relationship with your audience. While a blog can be foundational for any marketing plan, they aren’t for everyone. The good news for non-bloggers is that content marketing is still possible. We have 10 great ways that prove it.
As always, we want a quick fix for increasing traffic, building up fans, and creating a community around our brand. Somewhere in all of the ideas we have, a contest is going to come to mind. Give something away for free, we think, and we’ll get tons of traffic! Sadly, no. Contests rarely work out like that. For anyone. There are brands that shouldn’t even have a contest. Should you bother with a contest?
What’s the magic word? It isn’t “please”, and it’s actually two words: thank you. Without letting your fans know you’re thankful for their participation and for even being an audience, it’s easy for you to be forgotten without another thought. You know the rules: Don’t just broadcast, but engage. Focus on a clear call to action, have great content, be consistent, high quality — yep. All important. But after that’s all said and done, did you ever bother to thank anyone for sticking around for all of that?
There is only one big secret to a successful blog, yet it is the place that we fail the most often. The statistics aren’t kind. Most blogs fail after only three months. Why? Because they didn’t do the one thing that matters the most – stay consistent.
Are customers rejecting your product or service? Do you know why this is happening? If you have a great product or service that’s not selling, it’s likely a problem of price sensitivity. Customers are balking at paying your asking price and you know it’s a fair price. If there was ever a time to know your niche and your audience, the sales floor is that moment. It’s time to learn about price sensitivity, and what to do to help customers overcome it.
Twitter retweets have been a part of Twitter for as long as most of us can remember. Retweeting offers us a simple way to share someone else’s content with our audience and provides a good resource for networking and measuring our own success. They can also serve as great way to build our audience, if we choose to use them strategically.