Social media is a complex mix of communication. It’s lots of different people with differences in personality, emotions, generations, needs, expectations, careers, backgrounds, and cultures. When you talk on social media, you’re not talking one kind of person. You’re talking to a complex audience. A social media manager needs to know how to do more than just login to a network. They have to have real skills.
If marketing boiled down to only one thing, it would be this – say what you’re really selling. A lot of the time we think that we are selling a product or service. We aren’t. Marketing is really about selling something far more complex and exciting – human potential. This is the marketing strategy that has been working for Apple for decades. Apple didn’t sell the original iPod by telling us that it was a 5GB MP3 player, even though it was. Rather, they told us that it was 1,000 songs in our pocket. They sold us a possibility, not […]
Google Plus is a ghost town. Google Plus is for computer nerds or photographers. Google Plus is like a lame version of Facebook. No one reads anything on Google Plus. No one in my audience cares about Google Plus. No. At some point you’re going to need to pay attention to that social network gnat that’s buzzing at your ear, and for very good reasons.
Did your blog post put several readers to sleep today? Too bad. Even your blog post on how to create a Twitter account could be so awesome that it instills excitement. Using a centuries old technique — if Shakespeare could have blogged, would he? — you can not only keep your reader awake, but you can keep them addicted to your blog.
The thought of tightening the belt during the holiday season sounds like a bad idea. If there was ever a time we let things go — food, finances, diet, will power — it’s during the end of the year when holiday after holiday hit. New Year’s Resolutions are often an unfortunate reaction to end-of-the year irresponsibility instead of a genuine thoughtful reboot. They could be more than a mere reaction and an opportunity to start fresh. Take your website, for example. Is it time to declare website bankruptcy, or do you just need to make adjustments?
Complex. It’s the word that defines most online marketing strategies. Marketing has a funny way of making our lives more and more complicated if we aren’t careful. As we get new ideas and inspiration, we try to incorporate it all and unwittingly add complexity. We make it more difficult to succeed.
Twitter is a deceptively simple social network. You can set up your perfect Twitter profile. Feeds are either public or private. You can follow users, and be followed. You only have 140 character to speak your piece. And you can use a hashtags for organization. That’s pretty much it. Except it’s so much more. Take those hashtags, for example.
Choosing a business or product name can be one of the most difficult and crucial business decisions that we make. The right name can make or break our product, and most of the time we usually only get one shot at getting it right. So, it only makes sense to see what some of the greatest product naming companies in the world do each and every time. For this example we will look at Apple.
Social media management is the professional version of social media marketing. This means that as a social manager, you are tweeting, blogging, and posting on behalf of someone other than yourself. This could be in an agency or consultancy setting, or for a corporation or brand. Sending tweets and creating content on behalf of someone other than yourself can bring its challenges, but it doesn’t have to be as hard as it sounds. There are a few simple rules that, when followed, can help take any social manager from good enough to great.