The thought of tightening the belt during the holiday season sounds like a bad idea. If there was ever a time we let things go — food, finances, diet, will power — it’s during the end of the year when holiday after holiday hit. New Year’s Resolutions are often an unfortunate reaction to end-of-the year irresponsibility instead of a genuine thoughtful reboot. They could be more than a mere reaction and an opportunity to start fresh. Take your website, for example. Is it time to declare website bankruptcy, or do you just need to make adjustments?
Complex. It’s the word that defines most online marketing strategies. Marketing has a funny way of making our lives more and more complicated if we aren’t careful. As we get new ideas and inspiration, we try to incorporate it all and unwittingly add complexity. We make it more difficult to succeed.
Twitter is a deceptively simple social network. You can set up your perfect Twitter profile. Feeds are either public or private. You can follow users, and be followed. You only have 140 character to speak your piece. And you can use a hashtags for organization. That’s pretty much it. Except it’s so much more. Take those hashtags, for example.
Choosing a business or product name can be one of the most difficult and crucial business decisions that we make. The right name can make or break our product, and most of the time we usually only get one shot at getting it right. So, it only makes sense to see what some of the greatest product naming companies in the world do each and every time. For this example we will look at Apple.
Social media management is the professional version of social media marketing. This means that as a social manager, you are tweeting, blogging, and posting on behalf of someone other than yourself. This could be in an agency or consultancy setting, or for a corporation or brand. Sending tweets and creating content on behalf of someone other than yourself can bring its challenges, but it doesn’t have to be as hard as it sounds. There are a few simple rules that, when followed, can help take any social manager from good enough to great.
A sales echo-chamber is an ugly thing. It’s just you and some stuff for sale and a whole lot of silence. You may have invented the better wheel, but if no one is buying it, you won’t be in business for very long. It’s not your customer’s fault. They are interested in buying, but maybe not from you. It’s nothing personal, but you’re doing three things that are hurting your sales.
Content marketing is the new strategy for SEO, and for building a trust relationship with your audience. While a blog can be foundational for any marketing plan, they aren’t for everyone. The good news for non-bloggers is that content marketing is still possible. We have 10 great ways that prove it.
As always, we want a quick fix for increasing traffic, building up fans, and creating a community around our brand. Somewhere in all of the ideas we have, a contest is going to come to mind. Give something away for free, we think, and we’ll get tons of traffic! Sadly, no. Contests rarely work out like that. For anyone. There are brands that shouldn’t even have a contest. Should you bother with a contest?
What’s the magic word? It isn’t “please”, and it’s actually two words: thank you. Without letting your fans know you’re thankful for their participation and for even being an audience, it’s easy for you to be forgotten without another thought. You know the rules: Don’t just broadcast, but engage. Focus on a clear call to action, have great content, be consistent, high quality — yep. All important. But after that’s all said and done, did you ever bother to thank anyone for sticking around for all of that?