The iMac – one of the greatest naming stories of all time.

7 Strategies, From Apple, For Choosing Your Next Great Product Name

Choosing a business or product name can be one of the most difficult and crucial business decisions that we make. The right name can make or break our product, and most of the time we usually only get one shot at getting it right. So, it only makes sense to see what some of the greatest product naming companies in the world do each and every time. For this example we will look at Apple.


7 Strategies, From Apple, For Choosing Your Next Great Product Name

The iMac – one of the greatest naming stories of all time.
25days-todaylaunch-570

25 Days Of TodayLaunch

Merry Christmas from all of us here at Todaymade! Wishing you 25 awesome days of family, friends, holiday cheer, and TodayLaunch.


25 Days Of TodayLaunch

25days-todaylaunch-570
Is social media management getting you down?

Social Media Management Is Easier Than You Think

Social media management is the professional version of social media marketing. This means that as a social manager, you are tweeting, blogging, and posting on behalf of someone other than yourself. This could be in an agency or consultancy setting, or for a corporation or brand. Sending tweets and creating content on behalf of someone other than yourself can bring its challenges, but it doesn’t have to be as hard as it sounds. There are a few simple rules that, when followed, can help take any social manager from good enough to great.


Social Media Management Is Easier Than You Think

Is social media management getting you down?
Are you making it impossible for customers to buy from you?

3 Reasons Your Customers Won’t Buy What You’re Selling

A sales echo-chamber is an ugly thing. It’s just you and some stuff for sale and a whole lot of silence. You may have invented the better wheel, but if no one is buying it, you won’t be in business for very long. It’s not your customer’s fault. They are interested in buying, but maybe not from you. It’s nothing personal, but you’re doing three things that are hurting your sales.


3 Reasons Your Customers Won’t Buy What You’re Selling

Are you making it impossible for customers to buy from you?
Writing not your thing? You can still do content marketing even if you don't have a blog.

10 Easy Content Marketing Ideas That Don’t Require a Blog, Or A Writing Degree

Content marketing is the new strategy for SEO, and for building a trust relationship with your audience. While a blog can be foundational for any marketing plan, they aren’t for everyone. The good news for non-bloggers is that content marketing is still possible. We have 10 great ways that prove it.


10 Easy Content Marketing Ideas That Don’t Require a Blog, Or A Writing Degree

Writing not your thing? You can still do content marketing even if you don't have a blog.
Can contests build community?

Should You Have Contests And Giveaways On Your Blog?

As always, we want a quick fix for increasing traffic, building up fans, and creating a community around our brand. Somewhere in all of the ideas we have, a contest is going to come to mind. Give something away for free, we think, and we’ll get tons of traffic! Sadly, no. Contests rarely work out like that. For anyone. There are brands that shouldn’t even have a contest. Should you bother with a contest?


Should You Have Contests And Giveaways On Your Blog?

Can contests build community?
Print

When Should You Thank Your Social Media Fans?

What’s the magic word? It isn’t “please”, and it’s actually two words: thank you. Without letting your fans know you’re thankful for their participation and for even being an audience, it’s easy for you to be forgotten without another thought. You know the rules: Don’t just broadcast, but engage. Focus on a clear call to action, have great content, be consistent, high quality — yep. All important. But after that’s all said and done, did you ever bother to thank anyone for sticking around for all of that?


When Should You Thank Your Social Media Fans?

Print
Trust Me

There’s Only 1 Thing That Matters To Writing A Great Blog

There is only one big secret to a successful blog, yet it is the place that we fail the most often. The statistics aren’t kind. Most blogs fail after only three months. Why? Because they didn’t do the one thing that matters the most – stay consistent.


There’s Only 1 Thing That Matters To Writing A Great Blog

Trust Me
Customers suffering from sticker shock?

Reduce Price Sensitivity And Make It Easy For Your Customers To Buy

  Are customers rejecting your product or service? Do you know why this is happening? If you have a great product or service that’s not selling, it’s likely a problem of price sensitivity. Customers are balking at paying your asking price and you know it’s a fair price. If there was ever a time to know your niche and your audience, the sales floor is that moment. It’s time to learn about price sensitivity, and what to do to help customers overcome it.


Reduce Price Sensitivity And Make It Easy For Your Customers To Buy

Customers suffering from sticker shock?
Are your tweets ready to take on a life of their own?

5 Audience Building Strategies That Utilize The Twitter Retweet

Twitter retweets have been a part of Twitter for as long as most of us can remember. Retweeting offers us a simple way to share someone else’s content with our audience and provides a good resource for networking and measuring our own success. They can also serve as great way to build our audience, if we choose to use them strategically.


5 Audience Building Strategies That Utilize The Twitter Retweet

Are your tweets ready to take on a life of their own?