Build your website on four key pillars right from the beginning for future success.
Your website is the first impression that you make and leave with your customers. Whatever you do and say during that initial moment will likely last the through the entire customer/client relationship. Making a good impression counts, and there are a few key pillars to follow to help make that good first impression happen.
With a website, the decisions made while building it have a direct effect on that first impression. There are four foundational pillars that must be in place if we want our site to make a lasting impression.
The best social media plan is one that comes from the top down.
Top down. That’s how you make the best use out of a convertible, and that’s how you make the best use out of your social media strategy. You might have the greatest social media plan ever conceived on the face of the earth, but if it isn’t a top-down approach, the chances for success are going to be severely hampered. At best, it’ll limp along and never excel.
When a social media plan doesn’t start at the top of the company, it doesn’t last.
Online shopping and research is now the norm for a growing number of smartphone users.
Mobile traffic on smartphones is up 103%, and there is no reason to believe that it will slow down any time soon. Mobile use is happening in a big way, but the problem is that while many of us see it increasing, we don’t feel like there is a lot that we can do about addressing it for our marketing.
There are, however, a few simple things that you can to do to increase your mobile presence in a big way.
Google Plus isn’t lesser or an after thought. It’s a whole different set of tools.
It’s time to start thinking about Google+ differently than Facebook.
They are both social networks, but they are not the same. Google+ excels at targeted conversation that builds connections, being a kind of mix between Facebook and Quora and LinkedIn. It gives you some tools that help you use it differently than if it were just another version of Facebook.
He’s out there, looking to steal your best content.
You work hard coming up with new ideas, or crafting your own take on an idea that inspired you. You write, draft, edit, draft, cut out your favorite paragraphs to tighten up the content, add an image, publish, and voilà.
Good advice for life in general is also good advice for bloggers.
When I graduated from high school back in 1992, one of the gifts I received was a copy of H. Jackson Brown, Jr.’s Life’s Little Instruction Book. I’ve had the book on my bookshelf through many moves. Every few years I pick it up and read it. I’ve found that the strange mix of advice in it has weathered time well.
And, like any truly good advice, it applies across a broad range of situations. Even blogging.
Things change. Like the way we dress, for example. Take the phrase ‘business casual.’ What does it mean to you? According to the Wikipedia page, business casual is:
For women: A reasonable length skirt or trousers of a non-jeans material combined with a top (such as a dress shirt, or sweater set) is considered acceptable. An informal dress with appropriate skirt length is also acceptable.
For men: A combination of collared shirt (such as a dress shirt or polo shirt), cotton trousers (such as khakis or blue, green, brown, or black trousers) with a belt. Jeans are not acceptable business casual attire. A blazer or business jacket can optionally be added.
Unacceptable for either gender: rumpled or ripped clothing, T-shirts, miniskirts, underwear as outerwear, inappropriately revealing attire such as bare midriffs, and flip-flops. Many corporations also frown upon open-toed shoes and shorts.
He can sing, but it’s definitely to the beat of his own drummer.
What does 40 years worth of social currency look like?
For one thing, it plays a mean harmonica.
For almost half a century, Bob Dylan has been building social currency. Call it ‘fame’ or call it a ‘fan base’, it’s still the same thing. And, because he built it so well, it doesn’t matter if, at a concert, you can’t actually understand what he’s saying.