Google+ Local made a mess of Google Places. In the good old days, smart businesses signed up to manage their already existant Google Places pages, adding information on hours, products, and photos to the search results that turned up in Google Maps. Customers could find out all they needed to know about a business, plus reviews, on a Google Maps search result, which brought up those Google Places. Business owners also maintained their Google+ Business Page alongside their Facebook Page. One was map-based, the other two were social media properties. Then Google created Google+ Local, through their Google+ social networking […]
Bannockburn Baptist Church believes in the importance of inspiring generations. One of their core messages is that of connecting all generations together “one home at a time” and they wanted a website that could help the accomplish this.
Every blogger, no matter the topic or type of blog, is looking for an edge to gain more traffic. How can you get more traffic to your blog? There are many ways, but one of the most successful is through the use of Search Engine Optimization (SEO). You’ve heard of the term, but might not have taken the time to become an expert. The truth is that SEO is one of the top tools for better traffic, mainly because it is based on a (somewhat) scientific method. If you can get better at SEO, you can increase traffic to your blog. And […]
Without a plan in life and in work, you don’t know where you’re going and, unfortunately, that’s where you’ll end up. Social media marketing is no different; you need a plan. You need an over-all plan and a day-to-day plan. And, when it comes to those plans, they must be plans that you can execute with the resources you have, including time. Let me tell you about our 30 Minutes Of Twitter.
Gravatars are “Globally Recognized” avatars. They are based on association with an email, and show up on any website or forum where you’ve written or commented with that email. Using a Gravatar instead of just an avatar makes it super easy to maintain your identity across the entire web, and not have to manage different pictures uploaded to every profile you’ve ever created. If a site recognizes Gravatar, you’re set. But first, you’ll need a Gravatar account.
Writing great headlines can be a hard job for any blogger. So much of our post’s success rests on the quality of the first few words. It can be daunting for even the most seasoned blogger to get that headline right, but it doesn’t have to be. There is a simple way to write great headlines, every time, without sounding repetitive or pushy.
The City That Never Sleeps is New York, but really, it should be Las Vegas. When you’re on The Strip in Las Vegas late at night, you start to wonder if anyone will ever go to sleep. Instead, the cash registers and the slot machines and ticket booths keep churning. Where else in the world are people shopping and spending money at all hours of the day? Why do they do it? And how could that possibly have any effect on your business?
Habits are powerful. They are the science behind the drive home from work that we don’t remember, and the morning routine that we complete with our eyes half shut. We all have them, and we all execute them without much thought. So do our customers. The importance of habits in consumer and business behavior has become more apparent to me in recent months. After reading the book The Power of Habit: Why We Do What We Do in Life and Business by author Charles Duhigg, I have begun to see the cue, routine, and reward loop everywhere, and I just […]
I had a college professor who had a lot of knowledge and experience that he shared with us through the most incredible droning voice. He spoke. We yawned. He kept speaking. We nodded off. He spoke until nearly all of the class was an immovable gelatinous mass of non-reaction. It’s too bad, really, that he had been given the important topics for our Senior Seminar class. He was the most qualified, but didn’t know how to deliver those qualifications. Few of us probably remember the content; we just remember the delivery. Which brings me to your blog. Is your blog […]
One of the lessons that I have been learning over the last few months is the importance of intentional focus. Just last week, I blogged about one way to create focus while inventing and selling new products. For me, the big realization has been that focus has to be intentional. If we don’t demand it, it will never happen. If it never happens, we can will not build the momentum that our business deserves.