We are always looking for an edge over our competitors. In an effort to “get the word out there” we might try advertising, marketing, social media, blogging, and everything under the sun. Some of it works, some of it we’re not sure…amazingly, though, one of the most powerful marketing tools at our disposal often goes unnoticed.
That tool is good old fashioned search.
It’s been said before that Google is the new homepage. This means that what people find out about us on Google is often all they will ever know. We all want to be on the first page of search results, but rarely understand how to get there. The first step is to understand exactly what the first page of Google is all about. We must first take it apart. Later, we can figure out how to put it all back together.
The Terms Of Search
Let’s start with a basic search term that we know will bring a large number of results. Something like “restaurants in bismarck nd” will work perfectly. This search will give us a good variety of results with lots of activity. Plus, this word combination (business type plus location) is highly typical for local searches.
So, what can we take away from this highly typical Google search?