I was recently speaking to a family member who works for Starbucks. When she started her job she was able to switch between Starbucks, Caribou, and even the office-standard Folgers when she needed to. Her tastes were versatile. Now, after a few years under her belt, she can’t leave home without a package of Starbucks VIA Ready Brew in her pocket because she needs her Starbucks fix. She’s addicted to Starbucks.
Good products have good word-of-mouth. Great products have brand evangelists.
I recommend a product to friends so much that I’ve almost become a spokesperson. I talk about the product on Twitter and Facebook and in person. I’ve gotten many friends and family to use (and Tweet) the product themselves. I gush to people randomly about trying it. I watch for new outlets for the product in town and blast it out on Twitter when there is one just because I’m happy about it. What life-changing product is it that I’ve become an evangelist for?
A company that makes shakes and smoothies, called F’real.
The brand new website for Epic Sports highlights their great service and products.
Epic Sports, located in Bismarck, North Dakota, is known for their high-end biking and swimming gear with amazing service and support staff to back it up. They decided they needed a new website, wanting something that highlighted what they do best. With a focus on the individual sports that Epic Sports is well-known for, the new site means better search engine optimization (SEO), as well as giving website visitors an easy way to find out about the great products and services that Epic Sports has to offer.
Does your website make your visitors run away in terror?
Your website visitor wants one thing: to find good information easily. You want your website to do one thing: convert leads.
The two goals aren’t mutually exclusive; they actually work very well together. We can make our information easy to find, and still get an email address or a sale from website visitors. In fact, the better we present our site and information, the more likely a visitor will be willing to do what we ask them to do.
Anything that you do with your site that keeps your visitor from achieving their ultimate goal is going to annoy them enough that they’ll bounce right out. Ignore the four key aspects of a website, and you’ll make sure people run from your site in droves.
Email marketing is still going strong, and very much worthwhile.
Email marketing isn’t dead, or dying. In fact, it is still one of the best online tools for converting fans into paying customers. But are we getting all we can out of each blast? With just a few simple tweaks, we can make our email list work for us like never before.
Always Be Testing
Each time we send an email, we gain another opportunity to improve our formula. Most email marketing software will provide you with statistics and details about each of the emails you send. Pay close attention to these, and watch key metrics with each mailing. We can also use the helpful A/B testing capability which allows us to compare headlines, sales offers, and even entirely different email templates.
Monitors are made up of many search pieces, including Twitter, blog, and news searches, as well as RSS feeds.
Google Alerts are the easiest way to be notified when new content on a topic of your choice pops up on the Internet. The power of Google search, combined with some customizations and a delivery method of your choosing, make it ideal.
What does that mean for TodayLaunch users? You can integrate these Google Alerts into your TodayLaunch monitors to increase your brand and industry monitoring abilities.
Each TodayLaunch monitor is like a puzzle, made up of search pieces that include Twitter, Google Blog Search, Google News, and RSS feeds. We’ll set up our Google Alert and bring it into TodayLaunch through the RSS feed option. You’ll want to add this additional level of monitoring because Google Alerts function slightly different than a regular Google search. It collects the top search returns with recently published content, and tries to prioritize relevant search returns. This adds the general web, video, and discussion groups to your TodayLaunch monitoring capabilities.
What is the value of your brand, both internally and externally?
Your brand has value. How much, you might not be sure, and where it comes from, you’re even less sure.
The value of a brand is usually associated with the products, people, and reputation surrounding it. Let’s look at it differently, from an inside-outside perspective. Let’s consider that brands have different value internally and externally, and that those two values create the overall value of your brand.
In December 2005, Grand Forks natives Shawn Clapp and Jonathan Holth opened The Toasted Frog in downtown Grand Forks, North Dakota, opening a second location in downtown Bismarck, North Dakota in 2010. The Toasted Frog is an eclectic and fun restaurant and lounge with an extensive martini, wine, beer, and spirits selection. Its menu is diverse, and its customers are loyal. Join us in this interview with Holth as he describes how he uses social media to connect with his customers.
Jon, you are very good with social media and staying connected with your customers and employees. How did this come about?
I didn’t receive any specific training on how to use social media to promote the business.
Having said that, I use each time that I post something as a learning tool. I keep record of which pictures go over well and which ones don’t. When I post about a certain menu item, wine, beer, or martini, I track the comments and “likes” and then use that information to help decide what we serve and how much to charge for it. When we’ve made menu changes, we’ve asked our customer base what they’d like to see.
I learn something from every interaction with our guests that I have, whether that be in person, an e-mail exchange, or social media.