Why Casual Wins With Social Media

Social casual calls for more casual dress.

Things change. Like the way we dress, for example. Take the phrase ‘business casual.’ What does it mean to you? According to the Wikipedia page, business casual is:

  • For women: A reasonable length skirt or trousers of a non-jeans material combined with a top (such as a dress shirt, or sweater set) is considered acceptable. An informal dress with appropriate skirt length is also acceptable.
  • For men: A combination of collared shirt (such as a dress shirt or polo shirt), cotton trousers (such as khakis or blue, green, brown, or black trousers) with a belt. Jeans are not acceptable business casual attire. A blazer or business jacket can optionally be added.
  • Unacceptable for either gender: rumpled or ripped clothing, T-shirts, miniskirts, underwear as outerwear, inappropriately revealing attire such as bare midriffs, and flip-flops. Many corporations also frown upon open-toed shoes and shorts.

Feels a bit dated, doesn’t it?

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Why Casual Wins With Social Media

Social casual calls for more casual dress.

Bob Dylan Can Teach You About Social Currency

He can sing, but it’s definitely to the beat of his own drummer.

What does 40 years worth of social currency look like?

For one thing, it plays a mean harmonica.

For almost half a century, Bob Dylan has been building social currency. Call it ‘fame’ or call it a ‘fan base’, it’s still the same thing. And, because he built it so well, it doesn’t matter if, at a concert, you can’t actually understand what he’s saying.

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Bob Dylan Can Teach You About Social Currency

He can sing, but it's definitely to the beat of his own drummer.

Social Media Trading Cards: Don’t Be Desperate With Your Social Media Efforts

The Desperado really really wants to be your friend. Is she driving fans away?

Online is like offline, really, when it comes to friends. Some are funny, some are always down, some are silent and some are too desperate. What could be worse than that?

A desperate social media marketer.

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Social Media Trading Cards: Don’t Be Desperate With Your Social Media Efforts

The Desperado really really wants to be your friend. Is she driving fans away?

How To Win Customers And Fans With The Power Of Addiction

The smell of coffee is a powerful cue.

I was recently speaking to a family member who works for Starbucks. When she started her job she was able to switch between Starbucks, Caribou, and even the office-standard Folgers when she needed to. Her tastes were versatile. Now, after a few years under her belt, she can’t leave home without a package of Starbucks VIA Ready Brew in her pocket because she needs her Starbucks fix. She’s addicted to Starbucks.

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How To Win Customers And Fans With The Power Of Addiction

The smell of coffee is a powerful cue.

How To Make Your Customers Die-Hard Brand Evangelists

Good products have good word-of-mouth. Great products have brand evangelists.

I recommend a product to friends so much that I’ve almost become a spokesperson. I talk about the product on Twitter and Facebook and in person. I’ve gotten many friends and family to use (and Tweet) the product themselves. I gush to people randomly about trying it. I watch for new outlets for the product in town and blast it out on Twitter when there is one just because I’m happy about it. What life-changing product is it that I’ve become an evangelist for?

A company that makes shakes and smoothies, called F’real.

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How To Make Your Customers Die-Hard Brand Evangelists

When good products go beyond word-of-mouth and into brand evangelism.

Epic Sports And Their Epic New Website

The brand new website for Epic Sports highlights their great service and products.

Epic Sports, located in Bismarck, North Dakota, is known for their high-end biking and swimming gear with amazing service and support staff to back it up. They decided they needed a new website, wanting something that highlighted what they do best. With a focus on the individual sports that Epic Sports is well-known for, the new site means better search engine optimization (SEO), as well as giving website visitors an easy way to find out about the great products and services that Epic Sports has to offer.

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Epic Sports And Their Epic New Website

The brand new website for Epic Sports highlights their great service and products.

Behind-The-Scenes: How TodayLaunch Quickly Handles Data

Ever wonder why TodayLaunch was so fast, and how it handles so much data? Justin gives us a behind-the-scenes look.

 


Behind-The-Scenes: How TodayLaunch Quickly Handles Data

todaylaunch-justin

4 Reasons People Run In Terror From Your Website

Does your website make your visitors run away in terror?

Your website visitor wants one thing: to find good information easily. You want your website to do one thing: convert leads.

The two goals aren’t mutually exclusive; they actually work very well together. We can make our information easy to find, and still get an email address or a sale from website visitors. In fact, the better we present our site and information, the more likely a visitor will be willing to do what we ask them to do.

Anything that you do with your site that keeps your visitor from achieving their ultimate goal is going to annoy them enough that they’ll bounce right out. Ignore the four key aspects of a website, and you’ll make sure people run from your site in droves.

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4 Reasons People Run In Terror From Your Website

Does your website make your visitors run away in terror.

Four Simple Ways To Improve Your Email Marketing Program Right Now

Email marketing is still going strong, and very much worthwhile.

Email marketing isn’t dead, or dying. In fact, it is still one of the best online tools for converting fans into paying customers. But are we getting all we can out of each blast? With just a few simple tweaks, we can make our email list work for us like never before.

Always Be Testing

Each time we send an email, we gain another opportunity to improve our formula. Most email marketing software will provide you with statistics and details about each of the emails you send. Pay close attention to these, and watch key metrics with each mailing. We can also use the helpful A/B testing capability which allows us to compare headlines, sales offers, and even entirely different email templates.

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Four Simple Ways To Improve Your Email Marketing Program Right Now

Email marketing is still going strong, and very much worthwhile.

Easily Use Google Alerts To Automate Your Brand Monitoring

Monitors are made up of many search pieces, including Twitter, blog, and news searches, as well as RSS feeds.

Google Alerts are the easiest way to be notified when new content on a topic of your choice pops up on the Internet. The power of Google search, combined with some customizations and a delivery method of your choosing, make it ideal.

What does that mean for TodayLaunch users? You can integrate these Google Alerts into your TodayLaunch monitors to increase your brand and industry monitoring abilities.

Each TodayLaunch monitor is like a puzzle, made up of search pieces that include Twitter, Google Blog Search, Google News, and RSS feeds. We’ll set up our Google Alert and bring it into TodayLaunch through the RSS feed option. You’ll want to add this additional level of monitoring because Google Alerts function slightly different than a regular Google search. It collects the top search returns with recently published content, and tries to prioritize relevant search returns. This adds the general web, video, and discussion groups to your TodayLaunch monitoring capabilities.

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Easily Use Google Alerts To Automate Your Brand Monitoring

Monitors are made up of Twitter, blog, and news searches, as well as RSS feeds.