Writing great headlines can be a hard job for any blogger. So much of our post’s success rests on the quality of the first few words. It can be daunting for even the most seasoned blogger to get that headline right, but it doesn’t have to be. There is a simple way to write great headlines, every time, without sounding repetitive or pushy.
The City That Never Sleeps is New York, but really, it should be Las Vegas. When you’re on The Strip in Las Vegas late at night, you start to wonder if anyone will ever go to sleep. Instead, the cash registers and the slot machines and ticket booths keep churning. Where else in the world are people shopping and spending money at all hours of the day? Why do they do it? And how could that possibly have any effect on your business?
Habits are powerful. They are the science behind the drive home from work that we don’t remember, and the morning routine that we complete with our eyes half shut. We all have them, and we all execute them without much thought. So do our customers. The importance of habits in consumer and business behavior has become more apparent to me in recent months. After reading the book The Power of Habit: Why We Do What We Do in Life and Business by author Charles Duhigg, I have begun to see the cue, routine, and reward loop everywhere, and I just […]
I had a college professor who had a lot of knowledge and experience that he shared with us through the most incredible droning voice. He spoke. We yawned. He kept speaking. We nodded off. He spoke until nearly all of the class was an immovable gelatinous mass of non-reaction. It’s too bad, really, that he had been given the important topics for our Senior Seminar class. He was the most qualified, but didn’t know how to deliver those qualifications. Few of us probably remember the content; we just remember the delivery. Which brings me to your blog. Is your blog […]
One of the lessons that I have been learning over the last few months is the importance of intentional focus. Just last week, I blogged about one way to create focus while inventing and selling new products. For me, the big realization has been that focus has to be intentional. If we don’t demand it, it will never happen. If it never happens, we can will not build the momentum that our business deserves.
You’re struggling to get a project started. You had a project going, but it seems to be dying. Unfortunately, there are two opposing forces that are working against you. You’re either waiting for perfection, or satisfied with mediocrity. Mediocrity and perfection are found at different ends of the spectrum; they seem unrelated. What could they have in common?
This is a tale of two stores. One store sells furniture and home decor items. The other sells books. One store is organized down to directing the flow of customer traffic. The other does the same, but through disorganized limitation. And each store does, indeed, sell. How can organization and disorganization work when it comes to sales? They both function on a principle of discovery and permission, but do it very differently.
Can a plan exist if it isn’t on paper? I ask myself this question often because I am continually amazed at how much greater the impact of an idea can be when I choose to write it down, rather than letting it go as a passing thought. I often refer to this concept as “naming it and claiming it”, and I am convinced that it is a big part of what makes a good leader great.
A good story, even when fiction, isn’t a lie. We find a way to latch onto a story in a way we identify with. We all have the same story with the only difference being the beginning, middle, and end. We go looking for stories in everything and everyone. Understanding the power of story means looking at writing and blogging in a completely different way. Readers want a storyteller, not a salesman. They want a story, not a sale.
You may not guess it at first glance, but Todaymade is a product company. We build digitally tangible products for our customers that help them become better at marketing. This includes websites, web applications, and online training tools that all provide great value to our customers. Each of these products is different and each has its own set of features, but all of these products share a life-cycle that has become very common around our office. At Todaymade, we call this cycle “The Product Loop.”