Olivier Blanchard is a brand strategist with 15 years of B-to-B and B-to-C marketing management experience ranging from manufacturing and distribution to new media and consumer goods. He manages BrandBuilder Marketing, a brand consulting and marketing management firm that helps companies combine traditional and new/social media; and the Red Chair group, which delivers executive social media training worldwide. He is well known for his popular BrandBuilder blog, and his recent book Social Media ROI where he teaches us all how to gain more value from every dime we invest in social media.
You can learn more about Olivier’s book, and download a free chapter at smroi.net. You can also follow Olivier on Twitter at @thebrandbuilder.
In the show we discuss what exactly Social Media ROI is and how businesses like yours can move towards getting more of it. Olivier shares his secrets and tips on developing a plan and measuring it properly for social media success.
Great interview – I don’t agree with every point but very interesting and insightful indeed!
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