Create beautiful Click To Tweet boxes in your blog posts.
Today we are proud to release a brand new Click To Tweet plugin for WordPress!
You may have seen this plugin before as a regular feature on our own blog posts. Now, we are pumped to be releasing it for all of the world to use. The concept is pretty simple – create beautiful Click To Tweet boxes anywhere in your blog post.
Google+ has a huge user base. Wouldn’t it be perfect for blogging?
Lately, I have been hearing a lot of noise about using Google+ for blogging. I love Google+. It’s big, and it’s growing rapidly. It’s shaping up to be a serious online contender that moves beyond just another social network, but blogging? Is this really a good idea?
Probably not.
Not everything needs to be tweeted. No, really.
A friend of mine complained that someone he was following on Twitter filled up his entire feed. All he saw were tweets from this power user, and he had to constantly scroll to see anyone else. “I’m one awards show away from unfollowing him,” he said, adding that lately this Uber Tweeter had made note of people who had publicly unfollowed him for this reason.
“He tweeted that people said he was tweeting too much,” I said.
“Yes.”
“And that didn’t seem ironic.”
“Guess not.”
Are your followers thinking of unfollowing you because you just won’t be quiet? Maybe you’re tweeting too much.
Working as a team makes handling social media management a lighter load.
The mythical Social Media Manager Lone Ranger, working on his own, busy managing the content of multiple clients, keeping one eye on the numbers for instant ROI, another on incoming Tweets, responding to customers while creating and gathering content — is that the best way to do it?
The team approach to social media can work. Social media is made up of many people on the receiving end; shouldn’t it be the same for those creating the content?
Does the possibility of a social media crisis have you on edge?
There is no optimal social media crisis.
They happen when we’re least expecting it because really — when are you expecting one? They happen late on a Friday night when no one is manning the feeds. They happen on a Monday morning when everyone is frantically trying to get set for the coming week. They happen on a Wednesday over lunch hour. They happen when our network goes down and we’re already swamped and in a panic trying to get everything working and barely have time to deal with the angry customers. They happen any time at all.
There is no optimal social media crisis. There are, however, optimized social media crises.
Your audience is made up of a variety of people, not just one.
Social media is a complex mix of communication. It’s lots of different people with differences in personality, emotions, generations, needs, expectations, careers, backgrounds, and cultures. When you talk on social media, you’re not talking one kind of person. You’re talking to a complex audience.
A social media manager needs to know how to do more than just login to a network. They have to have real skills.
Is Google+ really a ghost town? Maybe not…
Google Plus is a ghost town. Google Plus is for computer nerds or photographers. Google Plus is like a lame version of Facebook. No one reads anything on Google Plus. No one in my audience cares about Google Plus.
No.
At some point you’re going to need to pay attention to that social network gnat that’s buzzing at your ear, and for very good reasons.
Are you using hashtags to your full advantage?
Twitter is a deceptively simple social network. You can set up your perfect Twitter profile. Feeds are either public or private. You can follow users, and be followed. You only have 140 character to speak your piece. And you can use a hashtags for organization. That’s pretty much it.
Except it’s so much more. Take those hashtags, for example.
Don’t let social media management overwhelm you. It doesn’t have to.
Social media management is the professional version of social media marketing. This means that as a social manager, you are tweeting, blogging, and posting on behalf of someone other than yourself. This could be in an agency or consultancy setting, or for a corporation or brand.
Sending tweets and creating content on behalf of someone other than yourself can bring its challenges, but it doesn’t have to be as hard as it sounds. There are a few simple rules that, when followed, can help take any social manager from good enough to great.
Being thankful is always in season in social media.
What’s the magic word? It isn’t “please”, and it’s actually two words: thank you. Without letting your fans know you’re thankful for their participation and for even being an audience, it’s easy for you to be forgotten without another thought.
You know the rules: Don’t just broadcast, but engage. Focus on a clear call to action, have great content, be consistent, high quality — yep. All important. But after that’s all said and done, did you ever bother to thank anyone for sticking around for all of that?
