With Facebook, there are more than a few hidden features that can mean a lot to any business if leveraged properly. Recommendations are one of those features, and just about any business can take advantage of them with almost no effort at all. One of the main reasons that businesses get involved in social media is because of the sharing opportunities they provide for fans and customers. Facebook recommendations provide a simple way for anyone who likes your page to ‘recommend’ you to a friend. Think of this as a customer review, but with a more positive twist. How Facebook [...]
By now you have most likely heard about the changes that the CEO of Facebook Mark Zuckerberg announced at the f8 conference in San Francisco. If you haven’t, the long and short of it is that the new Facebook is very different from the one that we all know and love. And, that probably isn’t a bad thing either. Yesterday’s outline of Facebook’s future made it absolutely clear that the goal of Facebook is to become THE social layer that we all use to communicate and document our lives online. Their goals may sound lofty, but if any company was [...]
More than once, I have been asked by companies why they need a Facebook page. Citing their already functioning website, they usually don’t understand why they need both a website, and a Facebook page. I definitely understand the question. If an online presence is all you are after, then a website is surely enough, but there are a lot more reasons than that to have a Facebook page. For one, your customers want you to be there. Why, you ask? Because, that’s where they are. So, what motivates a customer to follow an online brand? A recent survey conducted by [...]
The opportunities for online marketing are huge, and they’re getting bigger. Recently mobile phone manufacturer Ericsson announced that 18% of Americans login to their Facebook profile before their head even leaves the pillow (source). This means that online mediums are the first place they are turning for relevant information. It also means that mobile is continuing it’s massive growth as a computing platform. Same Old Communication Many see this new figure as a disturbing trend. Perhaps it is, but I really see it as changing of the guard. Facebook is a platform for communication, and that is a perfectly natural [...]
This post is just a sample of our 12 part Facebook Marketing for Business email course.Sign up here for free. Life is busy, and some things just fall through the cracks. Well, in today’s Fix-it Friday post we are going to dig up one of those tasks and get it fixed. Just a few weeks ago, Facebook launched a new page layout, and the Todaymade Facebook profile image has become a bit outdated. So, today, I am going to fix ours and teach you how to do that same. Most of the time, when setting up a Facebook page, we [...]
[This post is an excerpt from our Mastering Facebook Marketing for Business email course. Click here to sign up, it's free!] The one thing that we all want and need when marketing on Facebook is fans. Well, good news. Today we have 5 great ways to get more fans to your Facebook page. These methods range from the small and simple to the big but practical. Also, we wanted to remind you that this weeks podcast also covered this very topic be sure to take a listen if you haven’t already.. How to get more fans to your Facebook page. [...]
In celebration of our free Master Facebook Marketing for Business course, we are talking all about Facebook today. Specifically, we will be covering some things that you can do to get more fans to your Facebook page. Download Audio
Yesterday, Facebook launched a series of much needed updates to their Facebook pages. You may have already noticed the upgrade message when you logged into your profile. In today’s Fix-it Friday post we will be going through a few of these changes and outlining what you need to do in order to be ready for the new changes. Showcasing your latest photos Just like on your personal profile page, your photos are now featured at the top of your page. This is probably the most significant visual change to the entire page. This update does force your hand at updating the photos section [...]
Yesterday we did some training for a bunch of non-profits in the Bismarck area. We had a great time and we certainly hope that all of them did too. Naturally, we were there talking about social media and a very interesting question came up. Here was the scenario: Let’s say you have an email contact list with 500 contacts and a Facebook fan page with 100 fans. The question is, why bother with the Facebook page when there is 1/5 the audience? Wouldn’t in be more important to invest my time in my email marketing? First of all, great question. [...]
Facebook is a big deal for lots of reasons. So, getting your business on Facebook and making it a core part of your daily marketing is very important. This week we are launching a free Facebook email course for this very reason. You will have to sign up to get our entire Facebook strategy but here is a quick tip that you might find helpful. Facebook Places This is something that is relatively new to the Facebook landscape. It allows you to pinpoint your exact location on a map and connect it to your Facebook presence. So, basically, think Google Maps plus [...]