Gini Dietrich is no spin doctor. In fact, she started the PR and marketing blog, Spin Sucks, to tell the world exactly that. Dietrich is out to change the negative face of PR and marketing by being an expert in both. She knows spin, and tells the world how to avoid it.
One of the top-rated communication professionals on the social networks, Gini was recently named the number one PR person, according to Klout and TechCrunch, and number one on Twitter, according to TweetLevel. Her blog has received the 2010 and 2011 Readers Choice Blog of the Year.
Dietrich, along with co-author Geoff Livingston, have written a book about to hit the bookstore shelves: Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era. Marketing in the Round talks about integration and how to optimize every platform to get the only thing that matters: results.
We had the opportunity to talk to Gini about tearing down silos and syncing our entire message (far less dangerous than it sounds) across platforms. We quizzed her on her take of the new Facebook Timeline for businesses. She shared how small businesses with a smaller marketing budget can utilize her spin-free concepts. You can find more of Gini on Twitter and on her Facebook page, and find out why Spin Sucks.