Yesterday I wrote two blog posts, but I didn’t get to publish either of them. It wasn’t that they weren’t done – they were. It wasn’t that they weren’t good enough – they were. It just wasn’t the right time.

Yesterday was one of those days when everything was changing by the hour. This has not been uncommon this spring as our state continues to be inundated with massive amounts of water and flooding. So, with everything changing, what was appropriate to post on the blog was changing as well. Yesterday’s blog posts will be published eventually. They are just waiting for the right timing.

Set Your Watch

This of course has me thinking about timing this morning, and it reminded me of this infographic that I stumbled on a few days ago. Now we are talking about the timing of Twitter and Facebook. This is not an uncommon topic, and the data always varies a little bit.

When should I tweet? How often should I be spreading my message? These are all questions that marketers are, and should, be asking.

Know Your Timing

Is there anything shocking here? Hardly, but there is plenty that is important. Timing plays a pretty big role in marketing. When to release, when to pivot, and when to insert the call to action. All of these decisions are based on timing. Sometimes, waiting for the right time can be difficult, but it is usually worth it.