Business tips
5
min read
Ever heard of the saying, "If you don't exist on social media, do you exist at all?" While this definitely isn't true for individuals, it is true for businesses, especially in the tech niche. First, research indicates that 89% of consumers are more likely to buy products or engage with services offered by brands they follow on social media, and 75% are inclined to spend more with these brands. Second, because… well, you are a tech company, and keeping up with the digital world is essential for you.
This, however, is easier said than done. The tech industry has its specifics, and this often makes it more challenging for such companies to succeed on social media for reasons we'll address later. If you feel like the struggle is real, read further. We at TodayMade have been creating content for the tech industry for a while and want to share our insights and tips with you.
Tech companies often have a hard time gaining visibility and recognition on social media. While their products and services are undoubtedly valuable, it can be difficult to talk about them in a simple and engaging manner.
The target audience of such companies is also quite niche. Due to that, the overall pool of potential followers isn't as big as in other industries.
But don't let these facts stop you. Even if you are a tech brand, you can achieve an impressive level of engagement by offering relevant and interesting content to your target audience. While online content is generally very broad and diverse, some of its types specifically aim to increase followers on social media. So let's learn more about them.
If you are a tech company, consider using the following types of content to engage your target audience.
Educational content is a great way to show your company's expertise. Even if your product or service speaks for itself, posting something useful and informative can increase the audience's trust and drive followers who are looking for posts that bring value.
Let's take MailChimp as an example. This is a popular automation and email marketing platform, as their product is really good. However, this alone might not be enough to encourage people to follow them on social media.
That's why MailChimp offers various educational content to its audience — simple tips and tricks for email marketing, professional insights, and much more. Their Instagram blog currently has 192K followers.
No matter how serious and mature your target audience is, they still like to have at least a little fun on social media. Interactive content can help them have that fun. Things like quizzes or simple guides are great for a two-way interaction. People like to be involved in such activities, and you get that engagement that you want.
Google Workspace is a great example of a tech company that uses interactive content for its needs. While their Instagram doesn't consist of such content only, they still engage subscribers with videos like this.
The result? 330k Instagram followers — and the number keeps increasing.
People love a good laugh, and while everyone's taste in memes might be different, using them still helps brands look more human and relatable. Your potential followers can feel more connected to you and start following you for more funny content. And if the users unsubscribe after meme posting… well, maybe it's time to either review your target audience portrait or opt for a different type of humor.
The meme approach works well for Shopify: their Instagram currently has a whopping 1.2 million followers. While their content is not only humorous, occasional memes blend in very well and generate lots of likes.
If your brand positioning has to remain professional or you want to combine various forms of content, consider adding industry news and updates to your content strategy. This can help you strengthen your expertise and engage those users who like to follow tech trends.
HP does this, and look how far it got them — in 2013, it became the first company to hit one million followers on LinkedIn. Nowadays, it can also boast 1.4 million Instagram followers and great engagement. For instance, this Reels video managed to gain over 72K views. People come and stay because of HP's posts about their latest updates, product highlights, innovations, and insights.
Value, humor, and interaction are great for user engagement. Still, in the social media world (especially on social networks like Instagram), visual content is often the king. If your texts and video scripts are great, but the picture doesn't match them, it could be hard to encourage users to stay with you. On the other hand, amazing and appealing visuals are often enough to ensure a stable and impressive following. Let's take Apple as an example. While it is a tech company that sells tech products, its Instagram doesn't focus on that much. Instead, it is filled with visuals shot or filmed using Apple devices. The company's Instagram account now has 31.9 million followers. This might seem easy for such a massive brand like Apple, but it works for smaller companies, too. The already mentioned MailChimp also has appealing graphics to support their texts.
Eye-catching images, graphics, and videos are highly shareable and tend to grab users' attention. It's a great way to make a strong first impression and pique users' interest.
Having great social media visuals can definitely become one of your advantages for growing a following and increasing engagement. However, it can also be challenging for startups and small tech companies who are short of hands.
In this case, consider turning to TodayMade for help. We are an expert graphic design agency that operates using an affordable subscription-based model. A monthly subscription grants you unlimited access to our graphic design professionals and the ability to create as many visuals for your social media as you need.
We can help you if you don't have an in-house designer, are swamped by the number of marketing campaigns that have to be launched ASAP, or are in any other situation where you need quick expert help. With us, you can stop worrying about the challenges and focus on other important tasks — for instance, on how you're going to make the most out of your new social media strategy.
Interested in learning more? Then reach out to us for a free consultation!
